Senior Growth Marketing Specialist

We’re looking for a strategic and hands‑on B2B Growth Marketing Specialist to accelerate pipeline and revenue growth across the UK and international markets, with an initial focus on North America. This role sits at the heart of our commercial growth, owning go-to-market strategy and execution across priority sectors and accounts.

You’ll design and deliver multi-tier Account-Based Marketing programmes (1:1, 1:few, 1:many) and lead integrated demand generation campaigns that combine digital and offline channels. This role is ideal for a technically minded, data-driven marketer who thrives in fast-moving environments, is comfortable with ambiguity, and enjoys optimising marketing technology and AI tools to drive measurable impact across cross-functional, international teams.

Salary:
Up to £45,000 depending upon skills and experience.

Through our 50 year history, ITI Group has combined the skills, experience, and knowledge of many recognised and respected industry names to become a leading partner for industry. We develop and integrate digital transformation solutions for Energy, Nuclear and Industrial manufacturing sectors. We advance safe, secure and sustainable operations through the innovative use of technology.

You’ll be joining a global brand with locations across the UK, Europe and North America. Our people work together with clients to solve problems, unlock the potential of the connected world, and create solutions that deliver value.

At the heart of ITI Group is a complete commitment to innovation and transformation. Our people are practical, insightful and dynamic, with a personal approach. We are dedicated to working in partnership with our colleagues, leaders and customers, and developing a culture that allows us to inspire, and deliver a safe, sustainable future where people shine.

• Develop and execute Go-To-Market plans for innovative solutions/domains/industry segments/regions, with an initial focus on the UK and North America, including positioning, value propositions, lead generation, demand generation and performance marketing.
• Design and run Account-Based Marketing programs, 1:1, 1:few, 1:many, spanning targeting, orchestration, activation, measurement, and optimisation.
• Develop and execute growth strategies to drive acquisition, new business and retention (cross‑selling) by planning and optimising paid and organic channels (search, social, display, retargeting) to drive a qualified pipeline, lower CAC, improve conversion, retention, and sales velocity.
• Build multi‑touch campaigns across email, paid social, content syndication, events, and sales enablement, ensuring tight alignment with the Business Unit, Business Development and Sales teams and delivering conversion rate optimisation (CRO).
• Translate creative vision and market insights into compelling concepts, assets, and narratives for brand, demand, and Account Based Marketing plays.
• Instigate deep insights to enable the development of data‑driven propositions, campaigns and targeting.
• Deliver account insights, battle cards, talk tracks, and sales enablement content that advance commercial opportunities and expansion within target accounts.
• Own the event strategy and execution, sponsor ships, webinars, round tables, roadshows, and connect plans to pre/during/post‑event nurture.
• Co‑market with strategic partners/alliances and measure sourced and influenced pipeline.
• Build dashboards, A/B testing, instrument attribution, and run experiments to drive data‑driven optimisations across the funnel.
• Evaluate and optimise AI/automation tools and workflows to accelerate content creation, targeting, personalisation, and reporting.
• Support the management of channel and program budgets, forecast spend, and report on KPIs and ROI regularly to leadership.
• Partner with PR/communications on press releases, thought leadership and media moments; coordinate internal communications for launches, wins, and learnings.
• Understand, use, and communicate emerging trends in growth marketing.
• Successfully identify and complete all relevant training both in‑house and external, as required.
• Follow all health and safety regulations, procedures and protocols.