Marketing Specialist; B2B

Overview

We are seeking an experienced Content Marketing Specialist to join our B2B Group marketing team. This role is perfect for someone with hands-on marketing experience who is ready to take the next step and own projects across paid media, automation, content distribution, and analytics. You will work closely with colleagues across marketing, sales, and product to execute campaigns that strengthen Keystone’s brand presence and generate high-quality leads for our global sales team.

• Plan, execute, and optimize content marketing campaigns across channels (organic social media, Linked In, Google Ads, paid social, email marketing, etc.)
• Help coordinate physical and online events (webinars, in-person events, and contribute to conferences like NAFSA, EAIE, etc.)
• Develop case studies, video testimonials, whitepapers, and other marketing collateral designed to engage the higher education community
• Contribute to proposals for sessions and presentations at industry conferences such as NAFSA and EAIE
• Collaborate with content and design teams to create engaging B2B campaigns
• Manage and segment email nurture workflows and utilize marketing automation (Hub Spot experience a plus)
• Track campaign performance, analyze data, and deliver actionable insights
• Support SEO and website optimization initiatives for B2B websites (e.g., )
• Stay updated on digital marketing trends to continuously improve our approach

• 3–4 years of professional experience in B2B content marketing
• Experience using Hub Spot CRM, especially Marketing Hub
• Experience working across the UK or Asia-Pacific regions – higher education or edtech experience preferred
• Paid advertising experience across Google Ads, Linked In, and other platforms
• Strong written and verbal communication skills (exceptional English required; additional languages a plus)
• Data-driven mindset with the ability to measure ROI and campaign effectiveness
• Comfortable working in a fast-paced, international team
• A proactive, curious marketer who is eager to learn and grow
• Experience working within international higher education or study abroad experience is a plus

• A role with impact in the global higher education sector
• Opportunities to develop your skills and advance your career
• A supportive, international team with colleagues across Europe, the US, and beyond
• Hybrid work setup with flexibility

Hybrid roles in Sheffield, UK. Remote candidates from the UK will be considered.

Ready to make your mark in global education marketing? Apply now with your CV and a short cover letter telling us why you’d be a great fit. Please send us your application by hitting the button "Apply here!".

At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world s leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!

Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.