Lead Generation Marketing Manager

Verisure Tyne And Wear, England, United Kingdom

Verisure Tyne And Wear, England, United Kingdom

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We have an exciting opportunity available in our Marketing department for Verisure Ireland that can be based in our offices in Dublin, London or Newcastle. We are currently seeking a reliable, experienced Lead Generation Manager to join our busy marketing team and to be a part of Europe’s leading home and business security supplier. This is a full-time role and newly created within the business with clear career path to Marketing Director role.

Lead Generation Marketing Manager Job Purpose

As the Lead Generation Manager you will report to the Marketing Director and be responsible for ensuring optimal performance in both online and ATL marketing. You will also be expected to present learnings, assist in budget and forecast exercise s , analyse performance, and provide critical business support to help drive decision-making. Any candidate should be highly analytical, well organized, persistent, and extremely detail-oriented with effective communication skills .

The ideal candidate will be responsible for leading our Lead Generation operation with a hands-on approach to improve our website. You will also need to understand the inner functioning of our CMS, as well as our CRM and any other relevant database. The ideal candidate will also quickly develop an in-depth knowledge of our business (i.e. structure, objectives, budgets, etc.) and use this knowledge to influence decision making.

The ideal candidate is incredibly independent, entrepreneurial and self-directed, capable of establishing reporting and processes to support Marketing leadership and to lead on defining strategies and plans to help deliver key strategic projects.

Job Duties

• Digital CRO: Test and update the website, landing pages and funnel to improve conversion rates, lead quality and volumes.
• Marketing content: Generate and adapt new video and image designs for both online marketing and ATL supervising the graphic designer and enhance the text content for SEO purposes.
• Analysing TV Performance & supporting the TV content delivery process: Understand and leverage how TV advertising influences the Department’s lead generation efforts to guide TV investment in order to maximise TRP efficiency. Coordinate with production agency, group marketing the production and timely delivery of monthly TV copies.
• Optimising Lead Allocation: Review campaign performance daily and deep-dive to understand reasons for performance dips and peaks. Lead the testing process of distribution of leads to the channels available:
  Contact Centre and Telesales while aiming to maximise sales growth. Track and measure the effectiveness of digital marketing activities in all branch areas & provide analysis to the wider team with suggested action plans for improved performance.
• Financial Reporting: Manage the department’s accounting responsibilities. Ensure business managers receive regular financial reports on time, with monthly variance reports with explanations against budget, forecast and prior year, explaining the underlying drivers of financial performance. Keep billing up to date and manage level of accrued income. Maintain controls over client billing and credit notes, making sure that all billing is supported by accurate time and cost records and that credit notes are correctly authorised.

Requirements/ MUST have:

• Bachelor’s degree or equivalent Marketing, Economics, Engineering or Business. Master’s degree is a plus
• Highly proficient in Excel and PowerPoint.
• Proficient in Google Analytics, Google Tag Manager, Google Ads, Meta Ads, and other ad platforms
• Advanced HTML and CSS development skills needed
• Proficiency in SEO best practices
• SQL and database management knowledge is a strong plus
• Reliable, autonomous, organised and able to prioritize multiple tasks
• Highly analytical to distil data into information and recommendations
• Experience or strong interest in marketing

Marketing Strategy Manager Skills and Qualifications

• Significant experience…