Digital Manager

JOB DESCRIPTION

Responsible to:
Digital Optimisation Manager

We are seeking a hands‑on Digital Performance Manager to own and deliver our paid digital acquisition activity across Paid Search and Paid Social. This is an in‑house role focused on driving efficient, responsible growth in new patient and service user acquisition, while maintaining the highest standards of trust, sensitivity, and clinical relevance.

Reporting into the Head of Marketing, you will combine day‑to‑day campaign execution with continuous optimisation, analysis, and insight generation. You will play a key role in how people discover and access care, ensuring paid media is effective, compliant, and aligned to user intent across key healthcare pathways.

This role requires a high level of confidence managing paid media independently and is not suited to purely strategic or oversight‑only experience.

• Paid Media Ownership (Hands‑On)
  • Own the end‑to‑end delivery of Paid Search and Paid Social campaigns, including build, launch, optimisation, and reporting.
  • Actively manage accounts daily, including keywords, audiences, creative, bidding, budgets, and pacing.
  • Balance acquisition growth targets with efficiency, quality, and user trust.
• AI‑Driven Optimisation & Testing
  • Use AI‑powered media and optimisation tools to improve acquisition efficiency and scale learning.
  • Design and run structured tests to generate actionable insight.
• Campaign Planning & Messaging
  • Plan and execute acquisition campaigns aligned to specific audiences.
  • Ensure messaging reflects user intent, condition awareness, and stage of consideration.
• Performance Analysis & Insight
  • Analyse performance, attribution, and audience data to optimise spend towards high‑quality new users.
  • Report on metrics such as CPA, new users, downstream engagement, and conversion to care.
• Governance, Compliance & Collaboration
  • Work closely with Clinical, Compliance, Creative, and UX teams to ensure regulatory compliance and ethical engagement.
• Reporting & Stakeholder Communication
  • Provide clear performance reporting and insight to the Head of Marketing and stakeholders.

• Demonstrable hands‑on experience (typically 3+ years) managing Paid Search and/or Paid Social campaigns, either in‑house or agency‑side.
• Proven ability to own end‑to‑end PPC delivery, including account build, optimisation, budget management, testing, and performance reporting.
• Strong practical experience with major paid media platforms such as Google Ads and Meta Ads, including the use of automated bidding and audience targeting.
• Confident, hands‑on optimiser able to improve performance through keywords, audiences, creative, bidding, budgets, and pacing.
• Experience using AI‑powered and automated media tools (e.g. smart bidding, predictive signals, audience modelling) with a clear understanding of when to intervene manually.
• Strong data analysis and insight generation skills, with the ability to use performance, attribution, and audience data to drive high‑quality acquisition outcomes.
• Working knowledge of conversion tracking, attribution, and multi‑step user journeys, including downstream engagement or conversion to service.
• Comfortable managing and forecasting budgets, balancing CPA, volume, and quality targets.
• Experience working within, or alongside, regulated, sensitive, or trust‑based sectors (e.g. healthcare, public services, finance, education), with an understanding of responsible targeting and messaging.
• Ability to collaborate effectively with Clinical, Compliance, Creative, UX, and Product teams, incorporating feedback into campaign and landing‑page optimisation.
• Strong communication skills, able to clearly explain performance, insight, and trade‑offs to non‑specialist stakeholders and senior marketing leadership.
• Well‑organised, self‑directed, and confident taking ownership of paid media channels and continuous improvement.
• Right to work in the UK.

• Data‑driven, ethical, and detail‑oriented.
• Comfortable balancing hands‑on delivery with strategic thinking.

This role has a direct impact on how people access sexual health services, offering genuine ownership of in‑house digital acquisition in a responsible healthcare environment.