Communications Manager - Consumer

Communications Manager – Consumer Media & Influencer Engagement Corporate Affairs Gatwick, United Kingdom

Shape the stories that change how the UK thinks about health. In a moment when conversations about chronic disease have never been more public, you'll lead the consumer media and influencer engagement that puts Novo Nordisk at the heart of culture – credibly, creatively and compliantly.

This is a rare opportunity to bring an earned-first, consumer-first mindset to one of the most talked-about areas in healthcare today. As Communications Manager – Consumer Media & Influencer Engagement, you'll lead how we tell our story to the UK public – translating complex science into culturally relevant narratives and building the relationships, assets and influencer programmes that make those stories land.

Day-to-day, your responsibilities will include:

• Developing and delivering a proactive consumer and lifestyle media strategy aligned to UK communications priorities, and building strong relationships with journalists, editors and key media stakeholders
• Identifying, shaping and landing compelling stories that turn complex science and disease areas into accessible, culturally relevant narratives, and maintaining a forward-looking pipeline of features and media moments
• Designing and leading influencer and creator engagement strategies – including selection, vetting, management and evaluation – ensuring full compliance with the ABPI Code of Practice and internal governance
• Building a strong bank of media-ready assets, case studies and spokesperson materials, and sharing best practice to lift media and influencer capability across the wider team
• Monitoring media, cultural and social trends to spot opportunities, anticipate reputational risks and feed insight back into campaign planning.
• Partnering with cross-functional teams across marketing, medical, legal and regulatory to shape integrated, earned-first campaigns that resonate with public audiences
• Contributing to the weekly media rota, monitoring and responding to media enquiries and coverage

You’ll join the UK Corporate Affairs team – a close-knit group of communicators and public affairs specialists shaping how Novo Nordisk shows up with media, patients, policymakers and the public. This role sits at the centre of our consumer-facing storytelling ambition, working alongside global and regional communications colleagues to build reach, relevance and trust at a defining moment for our organisation.

We’re looking for a creative, proactive and strategically minded communicator with sharp media instinct, a strong feel for what makes a story land with the British public, and a deep understanding of the influencer landscape. You’ll bring with you:

• Strong experience in media relations, PR or communications with a clear focus on consumer or lifestyle media – gained in agency, in-house or journalism environments (FMCG experience preferred), with a proven track record of securing high-quality proactive coverage
• Demonstrated experience designing and managing influencer and creator programmes, including selection, vetting, evaluation and a solid understanding of regulatory considerations
• Excellent news sense and the ability to translate complex or scientific information into engaging, accessible content for public audiences
• Experience working within or alongside regulated environments with demonstrable ability to apply regulations to external communications.
• Strong project management, influencing and relationship-building skills, with the judgement to operate autonomously in fast-paced, external-facing situations
• A bachelor’s degree in a related field (such as communications/ journalism/ business management/ science) from a reputed university.

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

13th July 2026. (Applications are reviewed on an ongoing basis).

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.