Sr Growth Marketing Manager

At Entrust, we’re shaping the future of identity‑centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.

Headquartered in Minnesota, Entrust is an industry leader in identity‑centric security solutions, serving over 150 countries with cutting‑edge, scalable technologies. Our people drive the curiosity, dedication, and innovation that anticipate the future.

Entrust is seeking a Senior Growth Marketing Manager to lead the strategy, orchestration, and performance of integrated growth campaigns that drive net‑new logo acquisition and scalable pipeline growth.

This role elevates beyond execution to owning the end‑to‑end growth engine—defining audience‑first strategies, operationalizing persona and content frameworks, selecting the right channels for activation, overseeing paid media plans, and leading cross‑functional teams to deliver measurable business impact.

The ideal candidate is a strategic, data‑driven leader with deep expertise in campaign architecture, persona mapping, and team leadership—capable of translating business priorities into high‑performing growth programs.

• Define and lead integrated, multi‑channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing.
• Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization.
• Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent‑based media, and programmatic channels.
• Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets.
• Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions.

• Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys.
• Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases.
• Partner with Product Marketing and Content teams to ensure message consistency, differentiation, and relevance across all campaign touchpoints.
• Continuously refine personas and activation strategy using campaign insights, intent data, and market feedback.

• Lead execution of high‑impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity.
• Guide the use of paid media as part of the broader demand generation mix.
• Design and optimize multi‑touch nurture strategies, digital activations, and targeted ABM initiatives.
• Partner with Sales leadership to ensure alignment on pipeline goals, lead definitions, and conversion expectations.
• Champion a test‑and‑learn culture to continuously improve performance and scale winning strategies.

• Lead and mentor a team of managers and/or specialists, providing clear direction, coaching, and performance management.
• Manage internal stakeholders to ensure paid media programs are strategically aligned, well‑briefed, measured effectively, and optimized against business outcomes.
• Establish best practices, workflows, and operating rhythms to drive execution excellence and accountability.
• Influence stakeholders at all levels to align on priorities, messaging, and go‑to‑market strategy.

• Define strategy to meet KPIs across the funnel, including engagement, conversion, pipeline contribution, and revenue impact.
• Own campaign reporting and executive‑level insights, translating performance into strategic recommendations and actions.
• Leverage analytics, marketing automation, and intent data to optimize targeting, channel mix, and budget allocation.
• Drive continuous improvement through data‑driven decision‑making and experimentation.

• Own campaign budget strategy, ensuring…