Lead Specialist, Product Marketing - Oil & Gas; FTC

Position: Lead Specialist, Product Marketing - Oil & Gas (6 months FTC)
## Lead Specialist, Product Marketing - Oil & Gas (6 months FTC)
Apply locations:
Edinburgh, GB:
London, GBtime type:
Full time posted on:
Posted Todayjob requisition :
JR3107

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.

For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.

Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.

This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.

Wood Mackenzie  Intelligence Connected***
* ** Wood Mackenzie Brand Video
**** Wood Mackenzie Values
*** Inclusive – we succeed together
* Trusting – we choose to trust each other
* Customer committed – we put customers at the heart of our decisions
* Future Focused – we accelerate change
* Curious – we turn knowledge into action
** Role Purpose
** Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth. As part of this growth plan, and to help embed a go to market transformation, we a have an exciting opportunity for someone to join the global Marketing team within Product Marketing, supporting the oils & gas portfolios.

We are looking for someone who thrives within a fast-paced, dynamic global business, who has a good understanding of the energy markets, and who has a strong sense of storytelling so they can pull together compelling customer narratives across a portfolio of products in support of business priorities.

This role sits at the intersection of Product Marketing, Sales and Growth Marketing, ensuring our portfolio resonates with target customers, supports pipeline progression, and enables upsell and cross-sell opportunities. You will be able to translate portfolio strategy into clear, audience-specific positioning, messaging and commercial enablement that is clearly articulated, understood, and consistently delivered.

While this role is initially a fixed-term contract role, there is the potential to extend this into a full-time role based on need and performance.
** Main Responsibilities
**** Audience & Market Insight
*** Define and continuously update personas and workflows for priority audiences
* Develop a deep understanding of customer priorities, challenges, buying behaviours and decision drivers
* Map audience needs to the product portfolio, identifying growth opportunities across all relevant workflows
* Monitor market trends and competitive positioning, translating these into clear implications for messaging and commercial focus
** Product Positioning & Messaging
*** Partner with Portfolio Marketing and Commercialisation leads to define audience-relevant propositions, bundles and plays
* Ensure messaging is clear, differentiated and consistent across all customer-facing touchpoints
* Define “why Wood Mac” for the portfolio within the context of the target audience
** Sales & Sales Enablement Partnership
*** Develop and maintain high-quality sales enablement tools, including decks, battle cards, objection handling guides and case studies
* Establish strong feedback loops, capturing frontline insight and feeding it into Marketing and other relevant teams
* Support Sales Enablement with the effective adoption of messaging and tools through activation and guidance
** Go-To-Market Planning & Execution
*** Own product positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to…