Content Marketing Executive

The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world-class university.

We offer a fantastic range of benefits including a highly competitive annual leave entitlement (with the ability to purchase more), a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more.

This Content Marketing Executive role supports delivery of audience-first written content that is tailored for channels such as email, advertising, social media and print.

The role is part of our Marketing team and will be responsible for creating and proof‑reading copy for a variety of audiences including prospective students, academics and external stakeholders. The role requires a highly motivated creative writer who can write engaging and effective content and bring forward ideas to develop existing communications to better meet the needs of the audience.

The role plays a key part in understanding and implementing the University’s tone of voice and the role-holder will also be confident in planning and delivering prospective student email campaigns. In return, they’ll work collaboratively with some of the most inspiring students and academics to enhance the University’s global reputation.

• Write inspiring and informative copy for email, web, social and print which aligns with the information needs of audiences at various points in their journey.
• Continually work with and implement our tone of voice which reflects the personality and values of the University.
• Interpret content/information needs from different areas of the university and collaborate with peers to develop content which best resonates with audiences.
• Apply effective project management skills to ensure successful timely delivery of multiple requests for creative copy.
• Act as proof‑reader and extra pair of eyes across the department.
• Populate templates with agreed messaging, working closely with Recruitment Development and Marketing teams to align with planned marketing activity and the technical requirements of our CRM systems.
• Act as a brand guardian, driving appropriate usage and messaging by ensuring accurate and consistent representation within the brand and reputation guidelines, to create a clear, confident, consistent voice with correct use of visual .
• Any other duties as required including attendance at events and other critical business activity throughout the year including evenings and weekends.

• Good honours degree in Communications/Marketing/Business or a related subject or equivalent experience (Essential) (Application)
• Experience in writing excellent content for a wide range of assets and platforms including digital, social, email and print. (Essential) (Application / Interview)
• Experience of adapting content to different audiences. (Essential) (Application / Interview / Task)
• A creative and design‑led approach, alongside excellent copy‑writing skills. (Essential) (Application / Interview / Task)
• Effective project management skills with the ability to manage a myriad of projects and prioritise accordingly. (Essential) (Application / Interview)
• Excellent interpersonal and collaboration skills, with the ability to communicate confidently verbally and in written format. (Essential) (Application / Interview)
• Experience of working with Customer Relationship Management (CRM) systems. (Desirable) (Application / Interview)
• Understanding of the relevant audiences and demographic. (Desirable) (Application / Interview)
• Excellent proof‑reading skills and experience of proofreading tools. (Essential) (Application / Interview)
• Excellent IT skills etc including Microsoft and google packages (Essential) (Application)

• Grade 5
• Salary £27,319 - £31,236 per annum with the potential to progress to £33,951 per annum through sustained exceptional contribution.
• Work arrangement Full-time, Hybrid
• Duration Open Ended
• Line manager Content Marketing Manager
• Direct reports N/A
• Right to work in the UK This role…