Senior CRM Marketing Manager

Senior CRM Marketing Manager Sheffield City Centre (office-based and hybrid)

Salary: £55,000 - £65,000

Uni Homes exists to make student living stress free. We are one of the UK's leading student accommodation platforms, helping students find and secure homes more easily. We work with letting agents, accommodation providers and students across the UK, combining technology, marketing and customer experience to make student living stress free. This is an exciting time to join Uni Homes. As we launch our customer app, Uni Homes+, and introduce new engagement channels such as Whats App and push notifications, we're building a modern CRM capability that will shape how students engage with our brands for years to come.

As our app launches and channels such as Whats App and push notifications become part of everyday customer contact, we want people to hear from us, and reach us, wherever suits them. The Senior CRM Marketing Manager leads the delivery of that experience across the whole lifecycle: generating demand and interest, converting it, and building the joined‑up, multichannel engagement that turns customers into repeat ones and strengthens customer lifetime value.

This is a hands‑on management role that blends technical execution with strategic thinking. You will set the technical standard in Salesforce Marketing Cloud and establish in‑app and push notifications as core channels as the app rolls out. Demand, conversion and retention are your headline measures, so you will be judged on outcomes rather than volume of activity. You'll also play a key role in shaping the future of our CRM capability.

Where the role sits:
Reporting to the Head of Marketing, you will sit within the Senior Marketing Management team and lead the CRM marketing function that delivers our outbound demand generation campaigns alongside our lifecycle programmes. Our Marketing team is currently 19 people strong, giving you the opportunity to work as part of a well‑established function with specialist expertise across the customer journey. You will work closely with the Senior B2C Marketing Manager to ensure the experience customers receive during acquisition flows seamlessly into the lifecycle journey and reflects our promise of stress‑free student living.

You will coach your team of two, raising both the technical bar and the quality of everything that goes out.

The role spans the whole customer journey: generating demand and interest, converting that interest and building lasting customer relationships through the experience we provide. Demand generation and conversion In collaboration with the Senior B2C Marketing Manager, you will plan and deliver outbound demand generation campaigns that create interest and fill the funnel, working hand in hand on audience, message and timing.

Treat acquisition and lifecycle as one continuous journey, so what a customer experiences before they make an enquiry is consistent with everything that follows. Lifecycle, cohorts and multichannel journeys Be responsible for the delivery of the end‑to‑end customer lifecycle, building cohort‑based journeys across app, email, SMS, push notifications and Whats App, with retention and reactivation as the headline measures. Establish in‑app and push notifications as core channels as the app rolls out, including behavioural triggers, notification strategy, and a clear approach to contact frequency and timing that maintains engagement without overwhelming customers.

Take segmentation and personalisation well beyond a first‑name merge, ensuring each customer’s experience reflects their preferences, where they are in their university journey and their relationship with Uni Homes. Platform ownership Own Salesforce Marketing…