Senior CRM Marketing Manager

Senior CRM Marketing Manager

Sheffield City Centre (office-based and hybrid)

Salary: £55,000 - £65,000

Uni Homesexists to make student living stress free.

We are one of the UK's leading student accommodation platforms, helping students find and secure homes more easily. We work with letting agents, accommodationprovidersand students across the UK, combining technology,marketing and customer experience to make student living stress free.

This is an exciting time to join Uni Homes. As we launch our customer app, Uni Homes+, and introduce new engagement channels such as Whats App and push notifications, we're building a modern CRM capability that will shape how students engage with our brands for years to come.

As our app launches and channels such as Whats Appand push notificationsbecome part of everyday customer contact, we want people to hear from us, and reach us,whereversuits them.

The Senior CRM Marketing Manager leads the delivery ofthat experience across the whole lifecycle: generating demand and interest, converting it, and building the joined-up, multichannel engagement that turns customers into repeat ones and strengthens customer lifetime value.

This is a hands-onmanagementrole that blends technical execution with strategic thinking. You will set the technical standard in Salesforce Marketing Cloud andestablishin-appand pushnotificationsas core channels as the app rolls out. Demand, conversion and retention are your headline measures, so you will be judged on outcomes rather than volume of activity.

You'llalso play a key role in shaping the future of our CRM capability.

Reporting to theHead of Marketing, you will sit within the Senior Marketing Management team and lead the CRMmarketing function that delivers our outbound demand generation campaigns alongside our lifecycleprogrammes.

Our Marketing team is currently 19 people strong, giving you the opportunity to work as part of a well-established function with specialistexpertiseacross the customer journey.

You will work closely with the Senior B2C Marketing Manager to ensure the experience customers receive during acquisition flows seamlessly into the lifecycle journey and reflects our promise of stress-free student living.

You willcoachyour team of two, raising both the technical bar and the quality of everything that goes out.

The role spans the whole customer journey: generating demand and interest, converting thatinterestand building lasting customer relationships through the experience we provide.

• In collaboration with the Senior B2C Marketing Manager, you will plan and deliver outbound demand generation campaigns that create interest and fill the funnel, working hand in hand on audience,message and timing.
• Treat acquisition and lifecycle as one continuous journey, so what a customer experiences before theymake an enquiryis consistent with everything that follows.

• Be responsible for the delivery of the end-to-end customer lifecycle, building cohort-based journeys across app, email, SMS, push notifications and Whats App, with retention and reactivation as the headline measures.
• Establish in-app and pushnotificationsas core channels as the app rolls out, includingbehaviouraltriggers, notification strategy, anda clear approach to contact frequency and timing thatmaintainsengagement without overwhelming customers.
• Take segmentation and personalisation well beyond a first-name merge, ensuring each customer’s experience reflects their preferences, where they are in their university journey and their relationship with
  
  UniHomes.

• Own Salesforce Marketing Cloud as a platform: data quality and structure, integrations with…