Digital Marketing Executive

DRYFT World Ltd is a dynamic, forward-thinking business focused on building a distinctive brand and delivering outstanding experiences for its customers. We’re an ambitious and collaborative team that values creativity, fresh thinking and a practical, results-driven approach.

As the business continues to grow, we’re investing in our digital presence and looking for talented people who want to make a genuine impact. At DRYFT World, you’ll have the opportunity to contribute ideas, take ownership of your work and collaborate with colleagues across Join DRYFT World

DRYFT World is looking for an experienced and creative Digital Marketing Executive to strengthen our digital presence, grow our audiences and deliver measurable online results.

This is a varied, hands-on role combining creative content production with data-led marketing. You’ll work across social media, SEO, paid advertising, website optimisation and analytics - taking campaigns from initial idea and planning through to delivery, optimisation and reporting.

We’re looking for a collaborative, highly communicative marketer who enjoys sharing ideas and working closely with others. You’ll be comfortable asking questions, constructively challenging ideas and translating digital performance data into clear recommendations that colleagues can understand and act upon.

• Social media and content.
• Develop and manage our social media strategy in line with wider marketing and business objectives.
• Manage the day-to-day running of DRYFT World’s social media accounts.
• Create and maintain content calendars in collaboration with our graphic designers, videographers and wider marketing team.
• Produce engaging, social-first content, including short-form video, photography, graphics, animation and platform-specific copy.
• Plan and coordinate studio, office and on-location content shoots.
• Edit video and photography using tools such as Adobe Premiere Pro, DaVinci Resolve and Photoshop.
• Create motion graphics and animated content using Adobe After Effects, Blender or similar tools where appropriate.
• Adapt content for different platforms, audiences and formats while maintaining a consistent brand voice.
• Monitor social channels, respond to comments and messages, and encourage positive community engagement.
• Identify relevant trends, formats and conversations that present opportunities for the brand.

• Plan and deliver practical SEO activity that improves search visibility and increases organic traffic.
• Conduct keyword research and identify new search opportunities.
• Optimise website copy, landing pages, metadata, headings, internal links and other on-page elements.
• Work with colleagues to identify and address technical and content-related SEO opportunities.
• Monitor search performance and rankings using Google Search Console, Google Analytics and relevant SEO platforms.
• Stay informed about algorithm changes, emerging search trends and SEO best practice.

• Plan, create and manage paid campaigns across relevant digital platforms.
• Manage and optimise paid social activity on channels such as Meta, Instagram and Tik Tok.
• Support paid search campaigns, including Google Ads where appropriate.
• Apply audience targeting, creative testing and budget optimisation to improve campaign performance.
• Monitor costs, traffic, conversions and return on investment.
• Work with creative colleagues to test different advertising concepts, messages and formats.

• Use Google Analytics 4 and other analytics tools to monitor website and campaign performance.
• Track traffic, acquisition, engagement, conversions and customer behaviour.
• Establish meaningful KPIs across social media, SEO, paid advertising and website activity.
• Produce…