Head of EMEA

Agency:
Omnicom Media Job Function:
Media Job Subfunction:
Performance Media

Job Description:

Omnicom Media EMEA is seeking a strategic leader to define and elevate our Performance Media capability across the agency group. As Head of Performance, you will set the vision for a unified, future-ready approach, establishing best-in-class standards and frameworks that empower our agencies to deliver outstanding results for clients. When a client wants to use their media spend to drive direct performance outcomes – you proposition will determine how we approach the solution, generating a connected story across all relevant paid media channels, underpinned by the right measurement and technology, delivering the best outcomes.

This role is central to building a market-leading performance media proposition—one that enables our agencies to outthink and outperform, equipping teams with the tools, methodologies, and insights needed to drive measurable business growth. You’ll bring together expertise from performance channels, codify best practices into clear frameworks, and ensure consistency across platforms. Through structured test-and-learn agendas, strong governance, and seamless integration into omnichannel strategies, you’ll elevate both craft excellence and performance.

You will act as a connector across disciplines, fostering collaboration between teams to deliver integrated, client-centric solutions. Working closely with senior stakeholders and partners, you will foster a vibrant, inclusive community that champions collaboration, continuous learning, and diverse perspectives.

• Define the group’s Performance media strategy, across EMEA, ensuring alignment with client objectives and broader business goals.
• Set the vision for a unified, future-ready capability, establishing clear standards and frameworks for excellence and empowering teams to deliver best-in-class work ure the EMEA vision is translatable and relevant to local markets.
• Accelerate the connection of performance media to business outcomes through products, processes, tools and best practices
• Serve as the agency’s senior thought leader on performance marketing
• Lead the integration of performance solutions into holistic, client-centric media campaigns.
• Establish structured test-and-learn agendas, strong governance, and seamless integration into omnichannel strategies.

• Act as a connector across disciplines, driving collaboration between planning, data, activation and measurement teams – to build a single connected vision for performance media.
• Work with the EMEA AI lead to integrate AI and agentic practices into OM’s performance proposition
• Develop a proposition that connects client and business data more directly into buying platforms, e.g. CAPI, data strength
• Facilitate knowledge sharing and best practice adoption across the agency group to maximize impact and innovation.
• Work with EMEA Channel and Activation leads to establish the role their channel plays in the connected performance story.

• Work closely with planning and strategy teams to develop and embed full-funnel media capabilities, ensuring performance excellence is integrated at every stage of the customer journey.
• Establish best practice Omni usage and case studies to support performance strategies.
• Develop role of Acxiom Real  a core enabler of the performance proposition
• Define and scale addressable/1PD approach across performance media
• Work collaboratively with FW & Retailers to integrate retailer sales data into performance media capabilities
• Scale the Omnicom Perform
  10 program across the region.
• Scale the Omnicom global measurement frameworks (execution, experimentation,…