Impactful PR & Social Media Lead; Hybrid

Are you a talented communications professional with a passion for powerful storytelling? Do you want to use your skills to make a real difference to the lives of children and young people?

Sheffield Children’s Hospital Charity is looking for an experienced, creative and ambitious PR and Social Media Manager to join us in this brand-new role.

This is an exciting opportunity to shape how we tell our story. You’ll lead the development and delivery of our PR and social media strategy to grow our profile, protect and enhance our reputation and inspire more people to support us in helping Sheffield Children’s create healthier futures for children and young people.

In this key management role, you’ll play a vital part in bringing the impact of Sheffield Children’s Hospital Charity to life. You’ll lead our media relations and growing social media presence, creating integrated campaigns and compelling content that helps us reach new audiences, deepen supporter engagement, and showcase the extraordinary difference our supporters make every day.

Working closely with colleagues across the charity, Sheffield Children’s NHS Foundation Trust, patients, families and supporters, you’ll discover, develop and share powerful stories that capture hearts, build trust and inspire action.

Key responsibilities:

• Develop and deliver the charity’s PR and social media strategy, aligned to wider organisational objectives.
• Shape and grow the charity’s profile through innovative PR, media, influencer and social media activity.
• Lead proactive media relations and social media activity to raise the charity’s profile and secure positive local, regional and national coverage.
• Identify, develop and share compelling patient, supporter and charity stories. across multiple channels, that build our reputation, engage audiences and inspire support.
• Protect and enhance the charity’s reputation by leading media relations, issues management and communications planning.
• Act as the charity’s media lead, managing enquiries, advising spokespeople and supporting senior leaders with media opportunities. Work collaboratively across the charity and with NHS colleagues to deliver integrated campaigns that support fundraising, engagement and brand objectives. Lead and develop the Marketing and PR Officer, fostering a culture of creativity, innovation and continuous improvement.
• Monitor and evaluate PR and social media performance, using insight and analytics to drive continuous improvement.
• Use insight, analytics and evaluation to measure performance and continually improve PR and social media activity.

About you:

We’re looking for a strategic, creative and collaborative communications professional with significant experience in PR, media relations and social media. You’ll be passionate about the power of storytelling and understand how strategic communications can build trust, grow reputation and inspire people to support our cause.

You’ll be someone who has experience of spotting opportunities, developing innovative ideas and working with colleagues and partners to deliver communications that make a real impact. You’ll be confident advising senior stakeholders, leading through change and balancing day-to-day priorities with long-term thinking.

You will bring:

• Proven experience developing and delivering successful PR and social media strategies that deliver measurable results.
• Strong media relations and reputation management experience.
• Excellent copywriting, editing and storytelling skills across digital, social and traditional media.
• Experience planning and delivering integrated communications campaigns that engage audiences and support organisational objectives.
• Strong stakeholder engagement and influencing…