B2B Marketing Lead - Private Rental

Sheffield City Centre (office-based and hybrid)

Salary: £30,000 - £35,000

Are you excited by the prospect of bringing a new proposition to market? Do you want to look back and say, "I helped build that"? And are you at your best when you have a clear goal and the freedom to make your mark on how we get there? If so, this role is for you. As B2B Marketing Lead
- Private Rental, you'll be at the forefront of taking Uni Homes' new private rental proposition from the drawing board to the letting agents who'll use it. You'll help shape how it's positioned, how it's launched and how it’s developed to be a market-leader in the sector. You'll start by getting under the skin of the market, understanding what letting agents need in the private rental space, what drives their decisions and where Uni Homes can stand out.

You'll then turn that understanding into launch campaigns, sales tools and client journeys that bring the proposition to life. Reporting directly into the Senior Marketing Manager - B2B, this role needs a self-starter. We're looking for a doer who enjoys taking ownership, moves at pace and rolls up their sleeves to help the wider business turn a bold idea into a market-ready reality.

• Carry out in-depth analysis of the UK private rental letting agent market, including its size, structure, regional differences, competitors and the main challenges agents face.
• Support primary research through agent surveys, focus groups and feedback from early-adopter partners, to understand what agents value and what drives their buying decisions.
• Keep track of legislative and regulatory change across the sector, including the Renters' Rights Act and differences between England, Scotland and Wales, and translate it into clear implications and opportunities.
• Turn findings into practical recommendations that shape positioning, targeting, messaging and wider commercial decisions.

• Help shape the positioning, value proposition and messaging for letting agents, and for the landlords and tenants they serve.
• Plan and deliver integrated launch campaigns that build awareness and credibility for Uni Homes in a new market.
• Create sales enablement materials, such as pitch decks, brochures, video content and agent-ready collateral for landlords and tenants.
• Support a regular feedback loop between marketing, sales and the wider business so the proposition continues to evolve.

• Plan and deliver multi-channel acquisition campaigns across email, Linked In, paid media, content and events.
• Use data to test, learn and optimise campaign performance.
• Work closely with Sales to align campaigns with pipeline goals and support conversion at every stage from MQL to SQL to won account.
• Build a presence at industry events and conferences and develop thought leadership that establishes Uni Homes as a credible voice in the private rental sector.

• Design onboarding, adoption and engagement journeys that help new partners get the most from the proposition.
• Find growth opportunities within our existing student lettings partner network, working with the Client Growth Management team to support the transition.
• Build case studies, testimonials and success stories that show partner results and fuel future acquisition.

• Extensive B2B marketing experience, including time in a lead or senior executive role.
• A strong record of planning and delivering successful multi-channel B2B campaigns.
• Strong commercial awareness and confidence with data, funnel metrics and performance reporting.
• Excellent writing skills, with the ability to make complex propositions clear and benefit-led.
• A self-starting, proactive approach. You’re comfortable taking ownership and getting things done.
• Strong organisation and time management, and the ability to manage several projects at once.
• A collaborative style, with experience