Individual Giving Legacy Fundraiser

In this role, you’ll lead the development of individual giving and legacy income, attracting new supporters, deepening relationships, building strong pipelines, and creating journeys that grow long‑term value and loyalty.

Using data, insight and creativity, you’ll shape and deliver campaigns, strengthen regular giving and build awareness of legacy giving in ways that feel personal, relevant and impactful – driving the income that ensures more children and families can access the care they need.

• Develop and implement a growth strategy for Regular Giving, including acquisition, retention, upgrade pathways and mid‑level donor development.
• Lead the creation and delivery of Regular Giving and mid‑level donor products, campaigns, and donor journeys.
• Lead on the development and effective delivery of legacy messaging across channels, ensuring consistent and inspiring communication that builds awareness and drives pledges.
• Support strategic planning for Trusts & Grants, In Memory Giving, and Legacy awareness, ensuring alignment with overall fundraising goals.
• Collaborate with Marketing to create compelling Regular Giving and mid‑level donor packages and promotional assets.
• Lead strategic networking with organisations within the hospices catchment area and other charitable sector partners to share best practice and drive innovation.
• Develop and promote legacy giving initiatives, including Make a Will Month, seasonal appeals, and messaging that builds a pipeline of legacy pledges and gifts.
• Work with external suppliers (e.g. creative agencies, mailing houses) and internal teams to deliver high‑quality assets and campaigns.
• Use data to inform campaign targeting, segmentation and performance analysis.
• Monitor and report on KPIs across Regular Giving, mid‑level giving and other income streams.
• Use insights to identify donor upgrade opportunities and inform mid‑level donor strategy.
• Ensure accurate and timely data management in the fundraising CRM.
• Work closely with Marketing, Supporter Engagement, Commercial Insights and Finance teams to ensure integrated delivery and maximise supporter value and retention.
• Support fundraising events and initiatives as needed.
• Respond to supporter enquiries via mail, email and phone, providing excellent customer service.
• Ensure fundraising remains within legal constraints and pays attention to health and safety.
• Work positively and proactively with volunteer supporters.
• Manage relationships with external consultants for Trusts & Grants and Legacy fundraising, oversee canvassing agents and ensure all activity aligns with the hospices fundraising strategy and values.

• Experience in individual giving, legacy fundraising, donor development or a similar supporter‑focused fundraising role.
• A creative approach to campaigns, communications and supporter journeys.
• Confidence using insight, data and performance measures to improve results and grow income.
• Strong relationship‑building skills and a positive, proactive approach to supporter engagement.
• Experience working with agencies, suppliers or external partners to deliver high‑quality activity.
• A values‑led mindset, with the initiative to take ownership, work collaboratively and make things happen.
• Background in fundraising or a similar role focused on generating income or supporter engagement.
• Experience with data selection/segmentation and effective use of donor data for campaign purposes.
• Good knowledge and experience of using a fundraising database for reporting and analysis.
• Understanding of direct mail campaigns and fundraising CRM systems.
• Good levels of literacy, numeracy and general education.
• Legally entitled to work in this country.
• Able or willing to drive around the catchment area of Bluebell Wood.

This post requires a Rehabilitation of Offenders Act (Exceptions Order) 1975 disclosure check to confirm no prior convictions.