Individual Giving Legacy Fundraiser - Closing date

Use your creativity, drive and relationship‑building skills to grow income that helps Bluebell Wood be there for every baby, child and young person who needs us.

Join us as our Individual Giving & Legacy Fundraiser and be part of a team that is building something special – growing sustainable income, striving for excellence, and delivering results that make a real difference.

This is a role for someone who wants to take ownership, see results, and be part of a team working together to achieve more – more support, more reach, more impact.

We’re ambitious, collaborative and always looking for better ways to connect with supporters. We test, learn, improve and deliver because the income we generate is what enables us to provide vital care.

Your work will help drive the income that ensures every family can access the care they need, when and where they need it.

Our vision at Bluebell Wood is for every baby, child and young person with a life‑limiting condition to access specialist palliative care, where and when they need it. You will join our fantastic team where we all play our part in achieving our vision and creating an incredible culture for everyone.

Our uncompromisable support services are wide‑rangeing and bespoke to each family. We provide symptom management, end‑of‑life care, post‑death care, short breaks, counselling, sibling support groups, music therapy, home visits and more. We support families across a large geographical area, including South Yorkshire, North Nottinghamshire, North Derbyshire and parts of North Lincolnshire. The hospice is easily accessible from Barnsley, Rotherham, Doncaster, Sheffield and North Notts.

We have free secure on‑site parking for families, staff and volunteers to use.

Every year we need to raise £6.7m to keep our doors open and only around 17% of our income comes from government sources, the rest must be raised through fundraising activity.

In this role, you’ll lead the development of individual giving and legacy income – attracting new supporters, deepening relationships, building strong pipelines and creating journeys that grow long‑term value and loyalty. Using data, insight and creativity, you’ll shape and deliver campaigns, strengthen regular giving and build awareness of legacy giving in ways that feel personal, relevant and impactful – driving the income that ensures more children and families can access the care they need.

• Develop and implement a growth strategy for Regular Giving, including acquisition, retention, upgrade pathways, and mid‑level donor development.
• Lead on the development and effective delivery of legacy messaging across channels, ensuring consistent and inspiring communication that builds awareness and drives pledges.
• Support strategic planning for Trusts & Grants, In‑Memory Giving, and Legacy awareness, ensuring alignment with overall fundraising goals.

• Lead the creation and delivery of Regular Giving and mid‑level donor products, campaigns, and donor journeys.
• Develop and promote legacy giving initiatives, including Make a Will Month, seasonal appeals, and messaging that builds a pipeline of legacy pledges and gifts.
• Work with external suppliers (e.g., creative agencies, mailing houses) and internal teams to deliver high‑quality assets and campaigns.
• Work closely with Marketing, Supporter Engagement, Commercial Insights and Finance teams to ensure integrated delivery and maximise supporter value and retention.
• Support fundraising events and initiatives as needed.
• Respond to supporter enquiries via mail, email, and phone, providing excellent customer service.
• Work positively and proactively with our volunteer supporters.
• Manage relationships with external consultants for Trusts & Grants and Legacy fundraising, oversee canvassing agents and ensure all activity aligns with the hospice’s fundraising strategy and values.

• Experience in individual giving, legacy fundraising, donor development or a similar supporter‑focused fundraising role.
• A creative approach to campaigns, communications and supporter journeys.
• Confidence using insight, data and…