Area Sales Representative - Northern

Area Sales Representative - Northern UK

Vacancy Reference: 56555 AB

* This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.*

Are you an experienced sales professional?

Do you have a background within Agriculture, Horticulture, or related sectors?

Have you got experience working with dealer networks?

Our client is a well-established supplier within the agricultural and horticultural equipment sector, recognised for providing quality products, technical expertise, and dependable after‑sales support. The business has developed a strong and loyal customer base across the UK, built on reliability, product knowledge, and long‑standing relationships.

As Area Sales Representative you will be responsible for managing and developing sales across the Northern UK territory. This is a field‑based role focused on both account management and new business development, working closely with dealers. The successful candidate will play a key role in expanding market presence while maintaining exceptional customer relationships.

Field based role with regular travel across Northern UK to cover the territory.

£40,000 – £45,000 Basic Salary depending on experience + Commission based on sales performance + Company Vehicle.

• Manage and grow an established customer and dealer network across the Northern region.
• Identify and secure new business opportunities within agricultural, horticultural, and related sectors.
• Conduct on‑site visits, product demonstrations, and technical consultations.
• Deliver accurate sales forecasts and pipeline reporting.
• Represent the company at trade shows, exhibitions, and industry events.
• Work collaboratively with internal teams including technical support and logistics.
• Maintain up‑to‑date knowledge of product lines, competitor activity, and market trends.
• Ensure high levels of customer satisfaction and after‑sales follow‑up.
• Occasional overnight stays and attendance at industry events as required.

• Proven experience in field sales or territory sales in the Agricultural, Horticultural or related sectors.
• Knowledge and experience with dealer networks.
• Strong relationship‑building and negotiation skills.
• Self‑motivated with the ability to work independently.
• Full UK driving licence.
• Confident communicator with professional presentation skills.

• Experience with in agricultural, machinery, engineering, or technical product sales.
• Practical or hands‑on mechanical understanding.

• Area Sales Representative
• Area Sales Manager
• Agricultural Sales
• Agriculture Sales
• Agri Sales
• Agricultural Machinery Sales
• Agricultural Equipment Sales
• Agricultural Dealer
• Horticultural Sales
• Horticulture Sales
• Horti Sales
• Account Manager
• Business Development
• Groundcare Sales
• Garden Machinery
• Garden Equipment
• Agricultural machinery
• Horticultural Equipment
• Horticulture Equipment
• Agricultural and Farming Jobs

Please click on the APPLY NOW button.

Please send your CV to:
Angel Bains - Recruitment Delivery Consultant

* As we are a specialist recruitment business within the Agricultural and Farming industry, we do require that ALL applicants must hold an NVQ Level 2, Scottish NVQ Level 2 or an equivalent qualification which is relevant and necessary for the job that you are applying for.*