Area Sales Manager

Job Title:

Area Sales Manager

Location:

Sheffield

Salary: up to £60,000 + Bonus

Contract:

Permanent

Our client, a well-established and growing specialist provider of steam and process control solutions, is seeking an Area Sales Manager to drive growth across the North of England. This is a field‑based role managing an established territory, developing existing accounts, and identifying new business opportunities across a wide range of industrial sectors. You will play a key role in delivering sustained growth while building strong, long‑term customer relationships.

• Manage and develop relationships with existing key accounts
• Identify and maximise upselling and cross‑selling opportunities
• Generate and convert new business opportunities across the territory
• Develop and execute strategic territory sales plans
• Achieve and exceed agreed revenue and growth targets
• Monitor market trends and competitor activity
• Maintain accurate CRM records, forecasts, and pipeline reporting
• Provide weekly reports on customer visits and sales activity
• Collaborate closely with internal sales and technical support teams
• Represent the business professionally at all times

• B2B Sales experience
• Experience managing a sales territory
• Excellent communication and relationship‑building skills
• Strong organisational and time‑management abilities
• Self‑motivated and target‑driven approach
• Full UK driving licence
• Willingness to travel extensively throughout the territory
• Experience with in steam systems, valves, process control, fluid handling, instrumentation, or related industries is advantageous
• Technical sales experience within industrial markets
• Knowledge of steam and process applications

• Annual performance bonus
• Company vehicle
• Company phone, laptop and accessories
• Workplace pension
• 33 days annual leave including bank holidays
• Travel and overnight expenses paid
• Ongoing technical training and development