Head of Sales

Nigel Wright Group is partnering with Batt Cables to appoint a Head of Sales to lead and transform the UK & Ireland commercial function.

This is a high-impact role at a pivotal moment for the business — following acquisition by COFICAB, Batt is entering a new phase focused on building a more structured, disciplined and high-performing sales organisation.

This is not a 'steady-state' leadership role.

The business has strong foundations, market presence and product capability — but now requires a step-change in how the sales function operates.

You will:

• Bring structure, rigour and accountability to a national sales organisation
• Improve visibility, forecasting and pipeline control
• Align a multi-site, multi-channel sales team behind a clear commercial approach
• Drive consistent performance, not just growth

This is a role for someone who enjoys creating focus from complexity
, building momentum, and delivering measurable improvement.

Batt Cables is a leading UK distributor of electrical cables, supplying wholesale, contractor and project-led customers across multiple sectors.

Following its 2026 acquisition by COFICAB Group
, the business is now supported by a global industrial platform, with investment into systems, capability and long‑term growth.

The focus is clear:

• rebuild commercial momentum
• scale the business more effectively

Reporting to the CEO, you will lead a geographically dispersed UK sales organisation spanning:

• Inside sales teams
• Key account management
• Business development and project‑led sales

You will be accountable for:

• Sales performance and revenue delivery
• Implementing CRM, KPI frameworks and sales cadence
• Developing capability across a mixed‑experience team
• Creating a more disciplined, performance‑driven culture

This is a hands‑on leadership role
, requiring visibility with customers, engagement with the team, and direct ownership of performance.

We’re keen to hear from individuals who have:

• Led a multi‑site B2B sales organisation (c.30–50 people or similar)
• A track record of improving performance through change
  , not just inheriting success
• Experience implementing or embedding sales processes, CRM systems and KPI disciplines
• Credibility operating across inside sales, field sales and key accounts

Sector experience in electrical distribution, building products or technical wholesale is beneficial — but execution capability is more important than sector purity
.

You are likely to be:

• A hands‑on, execution‑focused leader rather than purely strategic
• Comfortable operating in evolving or imperfect environments
• Able to challenge, influence and build accountability
• Resilient, pragmatic and commercially sharp

You will bring both pace and structure
, helping the business move forward with confidence.

• Opportunity to lead the commercial engine of a business in transition
• Direct exposure to CEO and senior leadership
• Backing of a global industrial group (COFICAB)
• Genuine scope to shape structure, team and performance