Vice President of Marketing

Position Summary:

The Vice President of Marketing serves as an innovative, creative, flexible, and future-focused executive leader who continuously evaluates emerging industry trends, evolving guest expectations, digital engagement opportunities, hospitality standards, entertainment trends, and competitive market conditions. This role requires a continuous learner who is committed to staying current with best practices in gaming, hospitality, resort marketing, digital transformation, iGaming, guest experience, and Four Diamond service standards.

The Vice President of Marketing is responsible for overseeing the strategic direction, performance, and production of Database Marketing, iGaming, Casino Analysis, Advertising, Rewards Club, Guest Experience, Community Relations, Charitable Giving, Player Development, and Entertainment.

This position is responsible for the planning, development, execution, and measurement of brand-enhancing promotions, events, guest engagement strategies, entertainment offerings, loyalty initiatives, and strategic marketing campaigns that support Gun Lake Casino Resort's business objectives. The role is accountable for driving gaming volumes, increasing market share, strengthening brand loyalty, enhancing the guest experience, and maximizing return on investment.

As a key member of the Executive Management Team, this position is expected to lead with strategic vision, operational discipline, creativity, and adaptability while positioning Gun Lake Casino Resort as a premier Four Diamond destination resort.

About Us:

At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings:

Love:
Love your brothers and sisters and share with them.

Truth:
Be true in everything you do. Be true to yourself and to your fellow Humans.

Respect:
You must give respect if you expect respect. Respect everyone, all persons, and all the things created.

Bravery:
To do what is right, even in the most difficult of times.

Honesty:
Be honest in every action and provide good feelings in your heart.

Wisdom:
We cherish knowledge; wisdom is used for the good of the people. Humility:
Know that you are equal to everyone else, no better, no  this Role:

Be responsible for practicing, supporting, and promoting Gun Lake Casino Resort's "Unsurpassed Service" standards at all  responsible for practicing, supporting, and promoting Gun Lake Casino Resort's Four Diamond Standards, ensuring marketing strategies, guest engagement initiatives, entertainment offerings, and brand experiences reflect the expectations of a premier resort destination.

Participate with the Executive Management Team in developing strategic and tactical operating plans that support property objectives, revenue growth, brand strength, guest satisfaction, and long-term market positioning.

Create, implement, and manage strategic and effective marketing plans that align with the goals and objectives of revenue-generating departments, including gaming, hotel, food and beverage, entertainment, retail, events, and resort amenities.

Oversee and be accountable for the performance and production of Database Marketing, iGaming, Casino Analysis, Advertising, Rewards Club, Guest Experience, Community Relations, Charitable Giving, Player Development, and Entertainment.

Lead internal teams and external agencies in developing, protecting, and evolving the property's brand identity through direct mail, social media, digital platforms, television, print, radio, public relations, entertainment marketing, and emerging marketing channels.

Serve as a catalyst for innovation by encouraging creative thinking, calculated risk-taking, continuous improvement, and the exploration of new ideas across all marketing, entertainment, guest experience, loyalty, and community-facing functions.

Continuously identify, evaluate, and implement innovative marketing solutions that enhance the guest experience, strengthen brand loyalty, increase visitation, drive revenue growth, and differentiate Gun Lake Casino Resort within the gaming, hospitality, entertainment, and resort marketplace.

Monitor and respond to emerging industry trends, guest preferences, competitive market conditions, consumer behaviors, technology advancements, and evolving Four Diamond resort…