Marketing Manager

Job Title

Marketing Manager

Director of Marketing

Exempt

The Marketing Manager is a hands-on marketer responsible for executing C.A. Short Company’s day-to-day marketing programs while partnering with our external agency for larger projects, SEO, and creative support. This role blends tactical execution (writing, posting, building emails, publishing content, updating web pages) with project coordination (managing agency deliverables, aligning creative, ensuring campaigns launch on time). The Marketing Manager serves as the operational engine of the marketing department and ensures that campaigns, content, social media, email, product updates, and launch assets get executed with speed, accuracy, and brand consistency.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Fully own the creation, build, and delivery of marketing emails, newsletters, nurture flows, and customer communications.
• Write, build, and publish blogs, landing pages, and website updates in the CMS without oversight.
• Draft, edit, and schedule all organic social content and maintain the social calendar.
• Create short-form video scripts, captions, graphics, and campaign assets in partnership with design.
• Maintain and update all core collateral: one-sheets, sales decks, battle cards, product pages, and sell sheets.
• Build complete campaign asset packages (emails, landing pages, social posts, workflows) in Hub Spot.
• Own routine website management: page builds, copy updates, resource uploads, navigation adjustments, and performance checks.
• Execute SEO projects including keyword updates, meta optimizations, blog publishing, internal linking, and technical task routing.
• Implement CRO suggestions from the agency or Director of Marketing including A/B tests, form updates, and content adjustments.
• Serve as the primary day-to-day agency contact, ensuring briefs, deadlines, and deliverables stay on track.
• Review agency deliverables for accuracy, alignment, and brand consistency before submitting to the Director of Marketing.
• Keep marketing campaign timelines organized and communicate updates to Sales, Client Services, and Product.
• Pull analytics weekly and monthly across email, web, SEO, paid, and campaigns.
• Build dashboards and report summaries for the Director of Marketing with insights and recommendations.
• Monitor performance and execute optimizations proactively.
• Partner with the SDR Lead to support outbound campaigns with messaging, sequences, one-sheets, and follow-up content.
• Ensure all sales enablement materials are updated and accessible.
• Support Client Services with customer communications for milestones, onboarding, redemption pushes, and holiday campaigns.
• Coordinate product launch materials, timelines, messaging, and content needs with Product and the agency.
• Manage the recognition calendar and related communications.
• Identify gaps, propose solutions, and improve workflows across content, campaigns, and the website.
• Maintain brand accuracy and message alignment across all touchpoints.

This position does not have any current supervisory responsibilities.

Travel is not required at this time.

• Comes up with a lot of new and unique ideas
• Easily makes connections among previously unrelated notions
• Tends to be original and value-added in brainstorming settings

• Looks toward the broadest possible view of an issue/challenge
• Has broad-ranging personal and business interests and pursuits
• Proposes future scenarios
• Thinks globally
• Can discuss multiple aspects and impacts of issues and project them into the future

• Operational Excellence
  - Focus on the customer by doing what we said we would do
• We Collaborate
  - We collaborate for purpose
• Deliver Exceptional Service
  - We take care of our customers by exceeding their expectations
• Attention to Detail/Sense of Urgency
  - We must pull together and get the job done
• Lead with Integrity
  - We are honest and upfront in our work, with our colleagues and in our dealings with our customers and business…