Healthcare Marketing Director

Willow Ridge Rehabilitation

Full-Time | On-Site

Competitive Salary | Career Growth | Supportive Leadership | Make a Difference!

• Competitive Salary Based on Experience
• Full-Time Leadership Opportunity
• Certified Great Place to Work® – Four Consecutive Years
• Supportive and Collaborative Leadership Team
• Career Growth and Advancement Opportunities
• Professional Development and Networking Opportunities
• Opportunity to Build and Expand Healthcare Referral Networks
• Meaningful Work That Directly Impacts Resident Care
• Positive, Team-Focused Work Environment

• Medical, Dental & Vision Insurance
• Paid Time Off (PTO)
• Paid Holidays
• Career Advancement Opportunities
• Supportive Leadership and Team Collaboration
• Employee-Focused Workplace Culture

Are you a relationship builder, natural networker, and results-driven healthcare marketing professional who enjoys connecting with people and creating opportunities for growth?

Willow Ridge Rehabilitation is seeking an enthusiastic and motivated Healthcare Marketing Director to lead our business development, community outreach, referral development, and census growth initiatives!

This is an exciting opportunity for someone with experience in Healthcare Marketing, Skilled Nursing, Long-Term Care, Post-Acute Care, Hospital Liaison, Admissions, Business Development, or Healthcare Sales who thrives on building relationships and expanding referral networks.

If you're looking for a leadership opportunity where your efforts directly contribute to facility growth, stronger community partnerships, and exceptional resident care,
we'd love to meet you!

As the Healthcare Marketing Director
, you will play an essential role in strengthening Willow Ridge Rehabilitation's presence throughout the healthcare community while developing strategic partnerships that support admissions and census growth.

You will work closely with hospitals, physicians, discharge planners, case managers, social workers, assisted living communities, home health agencies, hospice providers, and other referral partners to build lasting professional relationships.

This position combines healthcare marketing, outside sales, relationship management, community outreach, admissions collaboration, and strategic business development into one rewarding leadership opportunity.

• Develop and implement strategic marketing and business development initiatives to increase referrals, admissions, and facility occupancy.
• Build and maintain strong relationships with hospitals, physicians, discharge planners, case managers, social workers, assisted living communities, and other healthcare referral sources.
• Drive census growth through proactive outreach, relationship development, and strategic referral partnerships.
• Identify new business opportunities and expand the facility's presence within the local healthcare community.
• Coordinate facility tours, networking events, professional meetings, and community outreach activities.
• Collaborate closely with the Admissions Director, Administrator, and interdisciplinary leadership team to support admissions and occupancy goals.
• Maintain and strengthen relationships with existing referral partners while developing new sources of referrals.
• Manage and support the facility's social media presence, website content, online reputation, and digital marketing initiatives.
• Monitor and analyze referral trends, occupancy reports, and marketing performance metrics to identify opportunities for improvement.
• Represent Willow Ridge Rehabilitation at community events, healthcare organizations, and professional networking…