Manager, Media

BMG
360’s Performance Media department is hiring a Client Services Manager to lead campaign strategy and client management for an assigned book of accounts, supported by a team of Senior Analysts and Analysts.

This is a commercial role, not a coordination role. Performance Media buys media at risk and is paid on delivered performance, which means every account carries both a volume commitment to the client and a margin commitment to BMG
360. The Client Services Manager owns both on their book: hitting the client’s call and lead thresholds while protecting the profitability of the buys that produce them.

Reporting to the Director, Performance Media, this role is the early warning system for the group. The Director owns the department P&L and approves media risk while the Manager is the person closest to the accounts, responsible for seeing a problem or an opportunity first and bringing it forward with a recommendation attached.

Title

Client Services Manager, Performance Media

Reports to

Director, Performance Media

Direct reports

Senior Analyst and Analyst

Accountable for

Revenue, volume delivery, and gross margin on an assigned book of Performance Media accounts

Partners with

Media, Creative, Ad Operations, Call Routing, Business Development, Finance

Location

Shelton CT or New York NY / hybrid

• Maintain and expand client relationships across all campaigns assigned to the team, managing all aspects of those campaigns and owning the revenue deliverables for every account on the book.
• Negotiate campaign and client budgets, volume commitments, and cost-per-lead pricing to optimize client performance and BMG
  360 revenue growth.
• Negotiate within the margin floors and pricing parameters set by the budget, and
  ** escalate
  * * any deal that requires an exception before committing to the client.
• Serve as the senior day-to-day point of contact, with the strategic credibility to lead a client conversation about performance rather than relay it.

• Own gross margin on the assigned book, not revenue alone. Understand how each campaign makes money and where it stops making money.
• Source and evaluate cash buy opportunities on assigned accounts, building the case for approval based on rate, projected response, margin at risk.
• Operate buys within approved margin thresholds, and flag any campaign trending below floor inside the week rather than at month end.
• Manage pacing against both volume commitments and profit targets, and know how to dial volume up or down when either is at risk.
• Manage, report, and forecast weekly, quarterly, and annual revenue and profitability for all accounts and campaigns within the team, to management and finance.
• Build response and call volume forecasts the Director can roll up with confidence; forecast accuracy is a measured standard of this role.

• Work closely with Analyst and Media teams to develop comprehensive media plans for existing and prospective clients.
• Direct campaign creative strategy in collaboration with the Creative team to maximize performance across all initiatives.
• Coordinate performance updates across media and creative teams to ensure strategic alignment and execution excellence.
• Optimize for lead and call quality, not cost per lead alone and track conversion quality through to the client’s downstream outcome wherever the data allows.
• Coordinate with the Call Routing team on concurrent call volume and capacity limits across assigned campaigns.
• Ensure all lead generation environments on the book remain fully compliant with applicable regulatory requirements, and raise any compliance exposure immediately.
• Support the rollout of new performance media bundles on assigned…