Integrated Communications Mgr, Body & Skin

Integrated Communications Mgr, Body & Skin

Location:

New York, NY, US

Job Type: Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

This role will be Hybrid out of either our Shelton, CT or NYC office

Position Summary

Reporting to the Senior Director, Integrated Communications, the Head of Integrated Communications will lead Edgewell’s full-funnel marketing effort, translating strategy into integrated, high-impact media and retail activation. This role is accountable for aligning national, shopper, PR, influencer, other media and communications investment across channels, ensuring disciplined budget stewardship, strong agency performance, and measurable business outcomes.

The Head of Integrated Communications serves as the strategic hub between Brand, Sales, Analytics, and Agency partners to ensure marketing investments drive brand health, mental availability, and commercial growth across Edgewell’s portfolio.

Key Responsibilities:

• Investment Strategy: Own media investment frameworks, budget allocation principles, and decision-making governance across brand, shopper, and retail media. Ensure marketing investments are prioritized, optimized, and aligned to commercial objectives, retailer strategies, and seasonal business needs.
• Integrated Strategic Marketing Plans: Translate category brand team briefs across paid, owned, and / or earned channels based on the brand’s goals and market realities. Execute plans and ensure delivery on KPIs. Determine marketing investment allocations and strategies based on brand, channel, and tactic and align on timing and budget with appropriate stakeholders.
• Agency Management: Lead and orchestrate media agencies, eStudios (i.e., Edgewell’s internal creative studio), and external partners across the full funnel. Set clear roles, scopes, performance expectations, and ways of working to ensure accountability, efficiency, and consistency in execution. Proactively address concerns with agency partners or internal stakeholders as needed.
• Media Performance: Track and report on all media performance. Partner with agency team to report in-market results to brand category team and utilize results and insights to optimize marketing plans and campaigns.
• Improve Brand Health
  . Create improvement in awareness and partner with the Data & Analytics Team to ensure brands remain relevant, trusted and preferred by consumers utilizing both spontaneous and prompted awareness tools. Leverage appropriate data tools to identify actionable insights to optimize marketing strategies and campaigns.
• Continuous Improvement and Agility
  . Respond quickly to shifts in market trends and consumer preferences. Proactively identify opportunities to enhance brand awareness and mental availability, adjusting strategies as needed to stay ahead of competitors. Drive integration of best practices across brand category teams and the CMO organization.
• People Leadership
  . Inspire, develop, and guide team to executive marketing plans and initiatives effectively, to meet or exceed expected KPIs while exemplifying Edgewell’s values and behaviors and holding your team accountable to them.

Required Competencies:

• Commercial Acumen:
  Deep understanding of how media drives both brand equity and in-store/online sales in a highly competitive, price-sensitive market.
• Data Fluency:
  Experience with CPG-specific measurement tools and platforms (e.g., Nielsen, IRI, Circana, retailer POS data, MMM, iROAS).
• Cross-Functional Leadership:
  Navigates matrixed organizations and aligns multiple stakeholders—from marketing to sales to retail partners to drive greater impact and efficiency.
• Agility & Foresight:
  Quick to respond to shifts in market trends, media technology, and consumer preferences.
• People Leadership:
  Strong ability to inspire, motivate, and guide teams through…