Marketing Assistant

Marketing Assistant

Join to apply for the Marketing Assistant role at Bullitt County Public Library.

Department: Library Administration

Reports to: Marketing & Communications Manager

• Draft a sample e‑mail promoting a free library event for families (real or imagined). Your e‑mail should include:
  • A catchy subject line
  • A brief event description (100–150 words)
  • A clear call to action (what the reader should do next)
• Create one additional promotional piece of your choice. Choose a format that best showcases your strengths. Examples include:
  • A social media graphic plus caption
  • A short video or reel concept (a written outline is fine)
  • Website or app copy describing an event or service
  • A short press release
  • Signage or poster text with design concept

The Marketing Assistant performs a variety of tasks in support of the Library’s Strategic Agenda. In order to successfully aid the marketing, promotion, and general administrative functions of the Library, this position requires active monitoring and understanding of current Library services. The Marketing Assistant creates meaningful connections with diverse audiences in a variety of settings, both inside and outside BCPL facilities.

Audiences include the Library Administration, front‑line staff, vendors, community agencies, and the general public. This position requires a flexible and collaborative working style, strong attention to detail, excellent verbal and written communication skills, familiarity with design fundamentals, and the ability to exercise good judgment and discretion when presenting the library to the public.

• Integrity. We embody these values in every aspect of our operation, building personal and institutional bridges that facilitate productive, trusting relationships.
• Adaptability. We are outwardly focused, service‑oriented, and staffed by continuous learners.
• Accountability. We are an interdependent team holding ourselves mutually accountable for delivering results that are relevant to our community’s needs.
• Equality. We welcome all with the same measure of respect, warmth, and acceptance.

• Assists with positively presenting the Library to both external and internal customers.
• Makes referrals to appropriate staff in response to both internal and external queries.
• Assists the Marketing & Communications Manager with monitoring for consistent branding at all locations, including following house style guides.
• Creates accurate, meaningful, and readable copy for promotional materials, including e‑mail blasts, event descriptions, and print pieces.
• Assists with routine e‑mail campaigns, including performance tracking and the development and maintenance of segmented lists.
• Assists in the creation of additional content for advertising materials and signage, including graphics, photographs, and video content.
• Assists the Marketing & Communications Manager with monitoring and updating the library’s social media presence and website. As necessary, use the staff wiki to disseminate information internally.
• Assists the Marketing & Communications Manager in monitoring community developments and marketing and library trends.
• Assists the Marketing & Communications Manager in conducting and evaluating user experience studies.
• Assists the Marketing & Communications Manager in generating and analyzing library statistical reports to be used for improving library services.
• Performs proofreading and copyediting.
• Assists with project coordination, including tracking promotional supplies and communicating with staff regarding signage, materials, and logistics.
• Provides support outside of regularly scheduled hours as needed, including capturing media at events and attending community outreach activities to gather public feedback and raise awareness about the Library.
• This job description does not necessarily reflect all aspects of the job functions.

We vow our commitment to advancing the Library's embrace of equity, diversity, and inclusion. We recognize our obligation to enhance the diversity of our collections, events, services, and staff. The Library aims to…