Marketing Manager

Location: Pilton

Marketing Manager (Can be Part‑Time), Bideford
Role Purpose
 
We are looking for a commercially minded Marketing Manager to build a repeatable, scalable new‑business pipeline. This is not a traditional brand marketing role — the focus is lead generation, CRM management, and long‑term nurturing of prospects until they are ready to meet the CEO/Biz Dev Director.
 
What Success Looks Like
 
Consistent pipeline of qualified prospects
3-5 new clients per year
Each client worth £100k-£250k annually
Reduced reliance on founder networking  Core Responsibilities
 
Own and manage the full marketing funnel:
 
Content planning and coordination (Linked In, insights, case studies)
Manage outsourced suppliers and freelancers
Maintain and optimise Pipedrive CRM
Build structured lead nurturing campaigns
Track every prospect interaction and next step
Qualify & prepare prospects before meetings
Post‑meeting follow‑ups and long‑term relationship nurturing
Email marketing and marketing automation
Reporting on pipeline health and forecasts   
 
Key Skills & Experience
 
B2B marketing experience (agency or professional services ideal)
Strong CRM experience (Pipedrive, Hub Spot, or similar)
Comfortable writing business‑focused communications
Organised and process‑driven
Able to manage suppliers and hold them accountable
Commercial awareness — understands how agencies win work  Working Arrangement
 
Based in or near Bideford
Flexible hours
Part‑time (approx. 2-4 days per week in the office)  First 90 Days Expectations
 
Audit current pipeline and CRM
Clean and structure Pipedrive
Implement a nurture cadence for all prospects
Create reporting dashboard
Establish monthly pipeline targets