Senior Creative Copywriter and Strategist

Senior Creative Copywriter and Strategist

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Live the LB difference! The senior creative copywriter and strategist is a key player in crafting compelling and persuasive content that drives engagement and supports the marketing strategies of our health-focused clients. As a member of the Copywriting/Strategy team, they also collaborate closely with the Creative and Client Services teams to produce high-quality written materials across various platforms. They focus their efforts on medical devices, "over the counter" products, patient education, and direct-to-consumer type of projects and ensure a continued participation and production as a strategic copywriter, and as a mentor to junior members of the writing team.

They are implicated in the preparation for and presentation of client pitch meetings.

• Excellent copywriting (long and short copy) and marketing strategy skills
• Rigor, sense of organization and autonomy
• Ability to conduct good research and support strategic reasoning
• Openness to feedback and flexibility
• Reliability and ability to complete a project
• Excellent oral and written communication skills, leadership, and persuasion
• Strong creativity, curiosity and an interest in keeping up with the latest industry trends
• English: exceptional writing and speaking skills (English‑speaking clientele). French (writing and/or speaking) is also a great asset for internal discussion
• Ability to craft compelling narratives and adapt writing style to different audiences and platforms
• Demonstrates the ability to analyze diverse audience needs and adapt messaging, tone, and engagement strategies to ensure relevance and impact
• Deep understanding of health and wellness topics, marketing principles, and digital marketing tools. Familiarity with SEO best practices and content management systems is an asset
• Ability to conduct research and assess the quality of sources, and support strategic reasoning
• Strong analytical skills
• Skilled at guiding discussions and finding common ground among assertive team members.
• Proficient in using Microsoft Office (particularly Word and Power point).

• Minimum of 5 years of creative copywriting experience in a marketing or advertising agency, with a strong portfolio in health marketing or other regulated industries, and proven strategic experience
• Education:
  
  Bachelor's degree in English, Communications, Journalism, Literature, Marketing, or a related discipline. Advanced degrees or certifications in health communication are a plus
• Proven track record of creating successful marketing campaigns for health‑related clients
• Knowledge and application of PAAB Code and Advertising Standards Canada (ASC) Code is a strong asset
• Strong analytical skills to interpret data and make informed content decisions
• Ability to work independently and as part of a team in a fast‑paced, deadline‑driven environment
• Experience speaking to consumer audiences for Canadian clients
• Experience in veterinary medicine content is a plus.

• Content Creation:
  Develop engaging and persuasive copy for various audiences across a variety of mediums, including digital campaigns (including social media, email marketing, websites, etc.), brochures, and video scripts, etc. Write the outline and the creative copy based on a project brief.
• Editing and Proofreading:
  Ensure all content is polished, error‑free, and adheres to brand voice and style guidelines.
• Research:
  Conduct in‑depth research on health‑related topics, staying up to date with industry trends and advancements to produce accurate and relevant content.
• Concept creation:
  Collaborate with the Creative, Client Services and Strategy teams to brainstorm and develop innovative concepts that align with client goals and brand guidelines.
• Understands the client's strategic objectives and the rules governing pharmaceutical and health related advertising in Canada (ASC, PAAB, etc.) to produce a creative product adapted to the appropriate audience within the healthcare market.
• Project Management:
  Oversee multiple projects…