Influencer & Creator Manager

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world‑class care via a fully vertically integrated business model.

We’re looking for an Influencer & Creator Manager to join our team and help us build and grow Winona’s creator network. In this role, you’ll own our creator supply across paid advertising, organic social, and Tik Tok Shop affiliates. You’ll source and build relationships with creators through Tik Tok, creator agencies, marketplaces, inbound applications, and direct outreach, while managing the process from onboarding through content delivery.

Tik Tok Shop experience is essential. You should already understand how Tik Tok Shop and its creator/affiliate ecosystem work and be comfortable recruiting, onboarding, and managing affiliate creators.

You’ll also manage a small team of Virtual Asssistants who support creator outreach, affiliate management, and day‑to‑day operations. This is a hands‑on role for someone who enjoys building things, improving processes, and growing a creator program from the ground up.

• Source and recruit creators through Tik Tok, agencies, marketplaces, inbound applications, and direct outreach.

• Build a strong and diverse creator pipeline to support our paid and organic content needs.

• Identify new creator segments and opportunities as the network grows.

• Build long‑term relationships with creators and maintain a positive creator experience.

• Own the creator relationship from first contact through onboarding, briefing, deliverables, revisions, and payment.

• Negotiate creator terms, including deliverables, usage rights, and exclusivity.

• Make sure usage rights are secured before content is published or used in paid placements.

• Keep the creator pipeline organized and ensure content is delivered on time and to the expected standard.

• Recruit, onboard, and manage Tik Tok Shop affiliate creators.

• Help grow Tik Tok Shop as a key acquisition and sales channel.

• Work with the Performance Marketing Manager and VA team on affiliate priorities and day‑to‑day management.

• Manage and develop a small team of Virtual Assistants supporting creator outreach and operations.

• Set clear standards and expectations for outreach, affiliate management, and social commerce execution.

• Review work regularly and make sure creator operations stay organized and on track.

• Make sure creator content reaches the right teams for paid advertising, whitelisting, partnership ads, and organic social.

• Maintain an organized and searchable content library with usage rights clearly documented.

• Work closely with Performance Marketing, Organic Social, Growth, Copy, Design, Video, Finance, and Legal.

• Monitor active creators, content volume, cost per asset, creator performance, and affiliate results.

• Use performance insights to identify gaps and opportunities within the creator network.

• Proven experience sourcing and managing creators at volume, with a network and track record you can speak to.

• Hands‑on Tik Tok Shop experience, especially recruiting and managing affiliate creators.

• Strong understanding of the Tik Tok creator ecosystem and what makes creators want to work with a brand.

• Experience working with creator agencies and marketplaces, with good judgment around when to use each versus direct outreach.

• Experience negotiating creator terms, including…