Head Of Sales

Job Title:

Head of Sales

Location:

Bradford (Full-time, Office-based)

Salary: £90,000-£120,000 (DOE)

I am supporting a leading cash plan provider company committed to delivering affordable and accessible health and well‑being solutions to individuals and businesses across the UK. Their mission is to empower customers with innovative products and exceptional service, helping them manage everyday healthcare costs with confidence.

The Head of Sales will be responsible for driving revenue growth, shaping the sales strategy, and leading a high‑performing team focused on product and distribution. This is a pivotal leadership role requiring a strategic thinker with proven experience in health insurance, employee benefits, or financial services sectors.

• Sales Strategy & Leadership
  • Develop and execute a comprehensive sales strategy aligned with business objectives.
  • Lead, mentor, and inspire the sales team responsible for product and distribution.
  • Establish clear KPIs and monitor performance to ensure consistent achievement of targets.
• Business Development
  • Identify and secure new business opportunities across corporate and SME markets.
  • Build and maintain strong relationships with brokers, intermediaries, and key partners.
  • Drive growth through innovative product positioning and market penetration strategies.
• Commercial Management
  • Forecast sales performance and manage budgets effectively.
  • Collaborate with marketing and product teams to optimise go‑to‑market plans.
  • Negotiate high‑value contracts and partnerships to maximise profitability.
• Market Insight & Innovation
  • Stay ahead of industry trends, competitor activity, and regulatory changes.
  • Contribute to product development and pricing strategies based on market feedback.

• Proven track record in senior sales leadership within health insurance, employee benefits, or financial services.
• Strong commercial acumen with experience managing multi‑million‑pound revenue streams.
• Exceptional leadership and team development skills, particularly in product and distribution.
• Excellent negotiation and stakeholder management abilities.
• Strategic thinker with hands‑on execution capability.

• Degree‑level education or equivalent experience.
• Professional qualifications in sales or leadership (desirable).

• Competitive salary: £90,000‑£120,000 + performance‑based bonus.
• Comprehensive benefits package including healthcare, pension, and flexible working options.
• Opportunity to shape the future of a growing, customer‑focused organisation.

Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion / beliefs, sexual orientation or age.