CRM Assistant - EU

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our vision - we are building the planet's most admired and compelling brand ecosystem

Our purpose - we are elevating the lives of the many with access to the world's best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own it and back yourself
  - Own the basics, own your role and own the result
• Think without limits
  - Think, think fast, think fearlessly
• Be relevant
  - Relevant to our people, our partners and the planet

Join our team as a CRM Assistant focused on Sports Direct in the European markets, where you'll play a pivotal role in nurturing customer relationships and driving engagement across diverse regions and consumer segments. We are seeking a candidate who is passionate about CRM, understands regional nuances within the European landscape, and is committed to delivering personalised and impactful campaigns. As a CRM Assistant, you'll help shape our customer communication strategy and strengthen our brand's connection across Europe.

The CRM Assistant supports the CRM team in managing customer relationships through the effective use of the CRM systems. This role involves data management, assisting with marketing campaigns on both email (and potentially mobile push notifications in the future), and providing insights that help improve customer engagement and business performance.

• Supporting the shaping and development of the email marketing calendar using market trends and insights
• Creating email briefs; writing commercially driven, relevant and engaging copies
• Email testing, ensuring all emails work as expected and meet the brief deadlines
• Liaise with wider teams in the business to elevate email offering
• Responsible for measuring performance of emails
• Stay informed on CRM trends and best practices across different European markets, adapting strategies to leverage new technologies and approaches

• Frasers Champion
  - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect
  - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Fearless 1200 - Fearless 1200 is our way of recognising our growth. It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded - check out the video link to find out more -

• Frasers Fit
  - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
• Retail Trust
  - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

• Good communication skills, both written and verbal
• Fluency in either French, Dutch, German, Spanish, Danish (both written and verbal)
• Ability to work independently and as part of a team
• Basic knowledge of data analysis and reporting tools
• A proactive and customer-focused approach to work
• Ability to handle multiple tasks and prioritise effectively
• Eagerness to learn and adapt to new technologies
• Familiarity with regional consumer preferences, cultural nuances, and communication trends that influence CRM strategies in Europe
• Someone who has an interest in sports would be desirable