Adtech Account Manager

SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)

A benchmarked salary between £34,370 to £39,370. Your salary level is determined by skills and experience within our progression framework.

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

We are looking for an experienced Adtech specialist to join our Tech Partnerships team. This role is ideal for someone with a strong background in digital marketing and a deep understanding of the Google Marketing Platform (GMP) - including Google Analytics, Search Ads 360, Display & Video 360 and Campaign Manager 360.

You will be responsible for managing a portfolio of our most valued clients, ensuring they are maximizing the value from the GMP tech stack. You will be a trusted advisor to our clients, helping them to navigate the complexities of the digital advertising ecosystem in an evolving privacy and consent landscape, to achieve their marketing goals.

This role is key in developing and executing long-term strategies for our clients, driving adoption of Google’s latest AI-powered and agentic technology, and ensuring client satisfaction and retention.

As Adtech Account Manager you’ll own the client relationship and drive the strategic direction of our GMP tech clients. Your responsibilities will include:

• Managing a portfolio of GMP clients, building strong, long-lasting relationships.
• Developing and executing strategic tech maturity roadmaps to achieve client goals and drive revenue growth.
• Acting as the main point of contact for your clients, providing expert guidance across the GMP tech stack.
• Managing technical requests, maintaining SLAs, ensuring all support tickets and projects are delivered on time.
• Leading client onboarding including technical setup, platform training, and long-term adtech strategy development.
• Identifying opportunities to grow client accounts and upsell/cross-sell our services.
• Advising clients on first-party data strategy, consent management, and server-side tagging as the privacy and identity landscape continues to evolve.
• Supporting and enabling channel teams with tech and data expertise.
• Working closely with channel teams to deliver integrated solutions for our clients.
• Remaining at the forefront of new GMP product releases, AI/Gemini features, and wider industry trends and developments, through continual learning and upskilling.

• Proven experience in a client facing role within adtech or the digital marketing industry.
• In-depth knowledge of the Google Marketing Platform (GMP), including Google Analytics, Search Ads 360, Campaign Manager 360, and Display & Video 360.
• Strong understanding of the tech and data infrastructures that enable…