Lead Analyst, Strategic Analytics Strategic Analytics

SHREWSBURY, UK
(Hybrid Working - 3 days in the office per week)
A benchmarked salary between£50,700 to £59,200
. Your salary level is determined by skills and experience within our progression framework.

Croud is an independent global media, creative and data agency that helps businesses unlock growth through a Return on Intelligence. Our unique business model brings together in-house expertise and a global network of Intelligent Creative Specialists, enabling us to deliver smarter, more effective solutions for our clients in an increasingly complex and fast-moving marketing landscape.

We work with some of the world’s leading brands to drive sustainable growth, combining specialist expertise, technology and intelligence to deliver better business outcomes.

Our people and culture are central to how we operate. We're proud to have been named a Sunday Times Best Place to Work for the second year running, as well as Performance Marketing Employer of the Year by PMW.

At Croud, we believe in unlocking potential - elevating our people, our clients and our communities through the power of intelligence, creativity and collaboration.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

Croud is an agency with performance and measurement at its core, and our Analytics team is critical to enabling success and growth across our entire client portfolio.

As a Lead Analyst, you will be responsible for spearheading the planning, implementation, and delivery of analytics and measurement solutions, working closely with senior analytics leaders and channel specialists to ensure accurate tracking, reporting, and insight generation. The Lead Analyst plays a key role in expanding our Analytics engagements with clients by understanding their key challenges and needs and developing proposals for recommended data solutions.

This requires a keen ability to distill complex and sometimes technical concepts into digestible stories for our clients.

A successful candidate will be keen to experiment, proactive with solutions, and have a desire to understand the "why" behind every metric or data point.

The overall purpose of this role is to build and maintain strong data foundations and measurement strategies for our clients. Your day-to-day work includes, but is not limited to, the planning, setup, implementation, maintenance and improvement of clients' testing, analysis, and measurement requirements, as well as conversion rate optimization strategies, tracking/attribution (i.e. pixel placement), and data aggregation.

As a Lead Analyst, you will implement and deliver best in class Analytics strategies for clients, leveraging proprietary tools, agentic workflows, and our Croudie Network (community) for implementation and reporting.

• Connect Media & Creative to Business Outcomes: Collaborate with clients to understand challenges and develop innovative solutions and project plans.

• Data Aggregation & Dashboarding: Build and maintain dashboards and reports using existing data sources and templates, ensuring accuracy and consistency across channels.

• Experimentation Setup & Management: Develop, implement, and monitor robust testing strategies in partnership with channel experts in Media, CRM, SEO, and Web. Report and iterate on learnings for continuous improvement.

• CRO Strategy & Implementation: Manage…