Retail Media Account Director

Croud, The Chancery, Abbey Lawn, Shrewsbury, SY2 5DE
, Shropshire, England, United Kingdom

Croud is an independent global media, creative, and data agency helping our clients make our next best move.

We help brands unlock growth with Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. We deliver this through our proprietary tech platform, Croud

OS, our Croudie network and our award-winning global teams.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on‑demand marketing specialists. This unique business model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Yearby PMW

Our culture is collaborative, connected, and focused on continuous learning. We drive innovation, empower our people, and are committed to positively impacting our communities and the planet.

The Retail Media Account Director is a senior leadership role responsible for a dedicated team and a portfolio of key client accounts. You will act as a senior strategic lead, developing strong client relationships and ensuring the successful delivery of all Retail Media activity. This role is pivotal in bridging senior leadership with the delivery team, requiring a strong commercial focus and the ability to manage client P&Ls effectively.

A significant part of this position involves leading and mentoring a team of Senior Managers, Managers, and Executives, ensuring their professional development and managing resource allocation. You will be a key figure in the Retail Media Management Team, responsible for upholding standards, improving processes, and driving the department's proposition forward.

• Strategic Client Leadership
  • You will work with the Client Leadership team to provide senior leadership and strategic guidance across your client portfolio.
  • You will develop and maintain strong, senior-level relationships across your client base, acting as a trusted advisor.
  • You will share knowledge, new partners, and industry developments with your key clients, establishing yourself as an industry thought leader.
  • You will identify and develop opportunities to grow revenue from key clients, whether through increased investment or additional services.
• Performance & Commercial Oversight
  • You will lead the delivery of Retail Media services in your team, ensuring a high quality of work that adheres to best practices - spanning many platforms and retailers including Amazon, Walmart, Target, Tesco, Sainsburys, Ulta, Boots, Carrefour, and more.
  • You will ensure all client revenues and P&L follow due process, maintaining ownership of the commercial performance of your team.
  • You will maintain commercial awareness of your team and clients with a focus on costs and revenue to ensure profitable delivery.
  • You will be responsible for ensuring effective cross-channel workflows are implemented and followed.
• Departmental Leadership & Innovation
  • You will be at the forefront of Retail Media and related adtech/martech by keeping up to date with industry news and new technologies.
  • You will contribute to the development of Croud’s Retail Media proposition, helping to shape our service offering.
  • You will input effectively into the Retail Media Management Team, helping to maintain standards and streamline delivery across the department.
  • You will autonomously identify opportunities, generate ideas, and formulate strategies to advance the department.
• You will manage your direct reports, including their ongoing development and training needs.
• You will co‑ordinate and delegate work amongst your team to ensure tasks are allocated effectively based on skills and resources.
• You will effectively distribute your and your team's time across all aspects of Retail Media activity, from implementation to strategy.
• You will act as a motivator and leader, fostering a…