Paid Media Executive Paid Media

SHREWSBURY, UK
(Hybrid Working - 3 days in the office per week)
A benchmarked salary between£26,228 to £29,368
. Your salary level is determined by skills and experience within our progression framework.

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

Please note:
Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.

We're looking for a proactive and curious Paid Media Executive to join our Paid Media team. This role is ideal for someone who already has some exposure to digital marketing, ideally within paid media, and who is ready to take the next step in their career. You'll work closely with experienced account teams to support the planning, execution and optimisation of campaigns across a range of clients, while developing your technical expertise across platforms such as Google Ads and Meta.
We're looking for someone who is analytical, organised and eager to learn, with a genuine interest in the evolving digital marketing landscape. An enthusiasm for AI, automation and emerging technologies would be a real advantage, as you'll have opportunities to learn about and support innovative ways of working across client accounts. This is a fantastic opportunity for someone who enjoys problem-solving, thrives in a collaborative environment and is excited to build a career in paid media.

The Paid Media Executive will report directly to the Paid Media Account Manager or Senior Account Manager and will support ongoing account execution across the aligned client portfolio. Key responsibilities include, but are not limited to:

• Assisting Managers and Directors with the delivery of client strategy, including the implementation of Account Development Plans (ADPs)

• Creating and managing campaigns to the highest standards, adhering to industry and Croud best practice guidelines

• Managing client budgets within ad platforms; optimise, and innovate within relevant ad platforms on a daily basis completing daily checks to ensure optimal campaign performance

• Collaborating with the internal network to deliver accurate and relevant reporting, supporting the Manager with communication of summaries, attending and contributing to client performance calls as well as quarterly business reviews

• Delivering high-quality data analysis, organising support from, and working with, the internal network as well as delivering monthly Test and Learn case studies to showcase successes and insights

• Administering and delivering training within the internal network as required as well as conducting training sessions as part of the induction process or ongoing training initiatives

• Ensuring adherence to all internal processes and requirements, including knowledge sharing. Always advocating for company policy and processes and contributing to client retention efforts

• Supporting Managers and Senior Managers with innovation in new technologies, market trend monitoring, tech roadmap support, and internal academy development

• Strong verbal and written communication abilities in English

• While this position is open to all majors, a degree in subjects such as marketing, advertising, media and communications, or similar would