Business Development Executive

Business Development Executive

Shrewsbury | Office-based | £25,000-£35,000 basic + commission + annual bonus | OTE up to £50,000

Our client is a growing UK technology business developing innovative AI and customer engagement solutions for organisations across a range of sectors.

The company is entering an exciting period of commercial growth and is now looking for a Business Development Executive to join its expanding sales operation.

This is a genuinely proactive new-business role. You will be responsible for identifying and engaging prospective customers, creating new sales opportunities and booking qualified meetings for the wider commercial team.

You'll work closely with senior commercial leadership in a small, ambitious team, giving you the opportunity to make a visible contribution rather than simply becoming another number in a large sales organisation.

This is a phone-led outbound business development position suited to someone who enjoys opening doors, speaking to decision-makers and turning prospects into genuine commercial opportunities.

You won't be handed an entirely cold list and left to figure it out yourself. The business has already invested in building a researched database of target organisations, prioritised accounts and identified decision-makers.

Your job will be to turn that research into conversations.

You will use a combination of telephone, email and Linked In to introduce the business, understand potential customer requirements, qualify opportunities and secure meetings for the sales team.

There is a strong emphasis on activity, ownership and results, so this role will suit someone who enjoys having clear targets and taking responsibility for their own pipeline.

• Proactively contacting prospective customers by telephone, email and Linked In
• Researching target organisations and identifying relevant decision-makers
• Making confident, professional cold calls to senior stakeholders
• Introducing the company's technology and value proposition clearly and credibly
• Asking the right questions to understand business needs and qualify opportunities
• Booking high-quality meetings for the wider sales team
• Following up marketing campaigns, events and inbound enquiries
• Maintaining accurate prospect and activity information within the CRM
• Managing your own pipeline, diary and follow-up activity
• Working towards agreed activity, opportunity and revenue targets
• Working closely with senior commercial colleagues to develop new markets and opportunities

We're looking for someone who is confident, commercially minded and comfortable picking up the phone
.

You don't necessarily need years of experience. What's more important is that you're motivated by winning new business, resilient when things don't go your way and disciplined enough to consistently follow up.

• Confidence speaking to senior decision-makers on the telephone
• Comfortable making outbound and cold calls
• Strong communication skills, both verbal and written
• Ability to work independently and manage your own workload
• Good organisation and attention to detail
• A disciplined approach to follow-up and CRM management
• Resilience and persistence - you understand that not every conversation becomes an opportunity
• A genuine interest in technology and new business
• Right to work in the UK

• Previous experience in business development, lead generation, inside sales or a similar role
• Experience in SaaS, software, AI, technology or another consultative sales environment
• Experience selling into sectors such as retail, education, hospitality, automotive or the charity sector
• Experience engaging with senior decision-makers or C-suite contacts

• £25,000-£35,000 basic salary
  , depending…