Digital Marketing Manager

Scion Staffing has been engaged to conduct a search for a Digital Marketing Director for an established law firm serving clients throughout the Washington, D.C. metropolitan area. This is a full-time, direct-hire opportunity based onsite in Silver Spring, Maryland, offering the chance to lead digital advertising, search engine optimization, and online lead generation initiatives for a respected legal services organization.

The Digital Marketing Director will oversee the firm's digital marketing strategy, with a strong emphasis on pay-per-click (PPC) advertising, search engine optimization (SEO), website performance, and lead generation. This hands-on position will manage paid advertising campaigns, analyze marketing performance, optimize digital platforms, and implement strategies to increase qualified leads and maximize return on investment. The ideal candidate is a results-driven digital marketing professional with advanced PPC expertise, strong technical and analytical capabilities, and a passion for driving measurable business growth.

• Competitive compensation targeting $105,000-$150,000 annually, commensurate with experience and qualifications.
• Comprehensive health and dental insurance to support employee well-being.
• Short-term and long-term disability coverage for added financial protection.
• 401(k) retirement savings plan to support long-term financial goals.
• Paid vacation, sick leave, and holidays to encourage a healthy work-life balance.

• Develop, manage, and optimize PPC advertising campaigns across Google Ads, Bing, and other search platforms, leveraging value-based bidding, geographic targeting, conversion tracking, keyword strategies, and A/B testing to maximize lead generation and ROI.
• Oversee website analytics and lead tracking through Google Analytics, Google Search Console, and related platforms, evaluating campaign performance, conversion rates, and marketing effectiveness to identify opportunities for improvement.
• Lead SEO and website management initiatives, including technical SEO audits, keyword research, backlink analysis, page speed optimization, content updates, domain management, and overall website functionality.
• Manage the firm's online reputation by monitoring reviews, identifying concerns requiring management attention, and coordinating appropriate responses or removal requests when platform policies are violated.
• Collaborate with firm leadership to ensure digital advertising and website content comply with applicable state bar regulations and legal advertising standards.
• Support marketing technology integrations, including CRM connectivity, API integrations, custom webhooks, tracking scripts, and AI-powered marketing tools to improve lead capture, campaign personalization, and operational efficiency.

• Demonstrated expertise managing PPC advertising campaigns, including Google Ads, Microsoft Advertising, value-based bidding, conversion tracking, geographic targeting, keyword optimization, and performance analysis.
• Strong knowledge of SEO and web analytics platforms, including Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog, with the ability to identify and resolve technical website issues.
• Familiarity with CRM integrations, API connectivity, custom webhooks, AI-powered marketing platforms, and A/B testing to enhance campaign effectiveness and lead management.
• Excellent analytical, organizational, and communication skills, with a proven ability to independently manage digital marketing initiatives and deliver measurable results; prior law firm marketing experience is strongly preferred.

This position offers a targeted annual salary of $105,000-$150,000
, with final compensation negotiable based on knowledge, skills, and experience. The comprehensive benefits package includes health and dental insurance, short-term and long-term disability coverage, a 401(k) retirement plan, paid holidays, vacation, and sick leave.

This is a full-time, onsite position in Silver Spring, Maryland, with a Monday through Friday schedule from 8:30 AM to 5:00 PM.

Scion Staffing, Inc. is an equal opportunity employer and service provider and does not discriminate based on race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are…