Associate Social Media Specialist

The Associate Social Media Specialist plays a key role in supporting the organization's social media presence by monitoring interactions, identifying trends, creating engaging content and assisting with day-to-day social media operations.

Minimum Education

Bachelor's Degree Preferably in Communications, Journalism, Public Relations, Marketing, or related field (Required)

Minimum Work Experience

2 years Relevant work experience in social media, digital marketing or content creation (Preferred)

Required Skills/Knowledge

• Strong writing and editing skills with attention to detail.
• Familiarity with content creation tools like Canva, Adobe Creative Suite, Cap Cut or similar software.
• Working knowledge of all major social media platforms including but not limited to Facebook, Instagram, Linked In, Tik Tok and You Tube.
• Familiarity with social media management tools (e.g. Sprout, Sprinklr, Hootsuite) is a plus.
• Portfolio with samples of past work (can be school projects or work related).

Required Licenses and Certifications

• Hootsuite Social Marketing Certification (Preferred)
• Google Digital Garage – Fundamentals of Digital Marketing (Preferred)
• Meta Certified Digital Marketing Associate (Preferred)

Content Support & Scheduling

• Assist in drafting and scheduling basic social media posts across platforms (e.g., Facebook, Instagram, Linked In, X).
• Maintain and update content calendars to ensure timely and consistent publishing.
• Capture photos and short videos from hospital events, departments, or community activities for use in social media content.

Community Monitoring & Engagement

• Monitor comments, messages, and mentions on social media platforms.
• Flag sensitive, inappropriate, or concerning comments for escalation to the appropriate internal teams (e.g., patient relations, legal, communications).
• Support community engagement by liking, sharing, and responding to comments as directed.

Administrative & Reporting Support

• Provide administrative support to the social media and influencer teams.
• Assist in compiling weekly or monthly performance reports using analytics tools (e.g., Meta Insights, Sprout Social).

Influencer & Partner Coordination

• Assist in preparing outreach materials for influencers, brand partners, or community collaborators.
• Help maintain contact lists and track engagement deliverables from external partners.

Trend Monitoring & Insights

• Monitor social media trends, hashtags, and platform updates relevant to healthcare and community engagement.
• Provide summaries or quick briefs to the team to inform content planning and strategy.

Compliance & Brand Alignment

• Ensure all content and interactions follow hospital branding guidelines and HIPAA/privacy regulations.
• Participate in training on social media policies, patient confidentiality, and digital professionalism.

Collaboration & Learning

• Work closely with marketing, communications, and clinical teams to support storytelling and campaign execution.
• Take initiative to learn new tools, platforms, and best practices in healthcare social media.

Organizational Accountabilities

• Anticipate and respond to customer needs; follow up until needs are met.

• Demonstrate collaborative and respectful behavior.
• Partner with all team members to achieve goals.
• Be receptive to others’ ideas and opinions.

• Contribute to a positive work environment.
• Demonstrate flexibility and willingness to change.
• Identify opportunities to improve clinical and administrative processes.
• Make appropriate decisions using sound judgment.

• Use resources efficiently.
• Seek less costly ways of doing things.

• Speak up when team members exhibit unsafe behavior or performance.
• Continuously validate and verify information needed for decision making or documentation.
• Stop in the face of uncertainty and take time to resolve the situation.
• Demonstrate accurate, clear, and timely verbal and written communication.
• Actively promote safety for patients, families, visitors, and co-workers.
• Attend carefully to important details, practicing Stop, Think, Act and Review to self-check behavior and performance.

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