Strategic Communications Outreach Specialist

Silver Spring, MD

Nexight Group is seeking an experienced Strategic Communications Outreach Specialist to lead integrated communications, marketing, and stakeholder outreach initiatives for a federal transportation client. This senior-level role requires a strategic communicator who can translate complex technical and policy information into audience-centered strategies and compelling content; execute integrated campaigns across digital, print, and event channels; build productive stakeholder relationships; and use research and analytics to continuously strengthen communications outcomes.

This position is contingent upon Nexight Group receiving an anticipated federal contract award. Employment under this position will begin only after contract award and authorization to proceed.

Nexight Group is a small technical and management consulting firm that serves a variety of clients in many topic areas . We value adaptability, critical thinking, curiosity, initiative, and taking pride in high-quality work. Our staff work collaboratively, communicate openly, and continuously look for ways to improve our work and deliver greater value to clients. To learn more about the company, please visit our careers page .

Applicants should have the necessary skills to perform the following job responsibilities:

• Develop and execute integrated communications, marketing, and stakeholder outreach strategies aligned with organizational objectives, priority audiences, and measurable outcomes.
• Conduct market and audience research, including surveys, stakeholder analysis, digital analytics, and other methods, to understand audience needs, behaviors, preferences, and opportunities for engagement.
• Translate audience insights into communications objectives, audience-specific messaging frameworks and key messages, content strategies, campaigns, channel strategies, and engagement approaches tailored to diverse stakeholder groups.
• Lead multiple concurrent campaigns and communications initiatives, coordinating activities across digital, print, social media, email, web, events, and stakeholder outreach.
• Develop and oversee audience-centered content, including social media, web content, newsletters, outreach materials, presentations, promotional products, talking points, and other communications.
• Lead marketing and outreach efforts to increase awareness, engagement, subscriptions, and readership, including ongoing issue-level promotion and broader targeted campaigns.
• Measure and evaluate communications performance using appropriate analytics, engagement metrics, stakeholder feedback, and campaign results; translate findings into actionable recommendations for continuous improvement.
• Support brand strategy and implementation, working with communications and creative teams to ensure messaging and visual communications are cohesive, audience appropriate, and aligned with organizational objectives.
• Plan, facilitate, and support conferences, trade shows, webinars, and other stakeholder engagements, including engagement strategies, agenda development, speaker outreach and coordination, promotional materials, onsite/virtual support, performance metrics, and post-event synthesis.
• Translate complex transportation, research, technology, and policy information into clear, compelling narratives appropriate for technical and nontechnical audiences.
• Develop media and public-facing communications materials and coordinate with appropriate client communications/public affairs personnel as needed.

This is a hybrid position. Candidates should be within reasonable commuting distance of the Washington, DC, metropolitan area and available for meetings and other…