Product Marketing Manager

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Willamette Valley Pie Company

Willamette Valley Pie Company (WVPC) can be described as a 25-year-old startup! All the fun of an entrepreneurial startup with the stability of an established company based in the heart of the Willamette Valley of Oregon! In 1999 our founder Gerald Roth started flash-freezing berries that had been grown on his multi-generational family farm. Shortly thereafter, Willamette Valley Pie Company was formed.

We quickly expanded from fruit processing to pie manufacturing and now a full line of premium, scratch made, all-natural desserts. WVPC is rapidly expanding nationwide as a premium private label and branded dessert manufacturer! In 2025 we joined the Dessert Holdings family and are now supercharged with resources and energy to build WVPC into the #1 premium pie company in North America.

FAMILY FIRST: We make a way for you to be there when it counts. Many of us have young families and are trying to balance home and work. We get it. If you’re trying to be a rock star in both places, you’re going to fit.

GRIT: We rest at the end, not in the middle. We believe in working hard and finishing the job. If you are proud of your work ethic and going home with a job “half done” bothers you, you’re going to fit.

GROWTH: Failure happens, own it and grow. We are obsessed with learning and want to be better every single day. If perhaps this job is a little outside your comfort zone but you’re willing to grind it out and learn, you’re going to fit.

BUY-IN: Everyone that’s here, wants to be here. We believe if you love where you work, you will be the best version of yourself everywhere else. If this job is your top choice, you’re going to fit.

We are looking for a Pacific Northwest Brand Evangelist to serve as our Marketing Leader for Willamette Valley Pie! This is 20% strategy, 80% roll up your sleeves marketing for a native pacific northwest brand. Our business is growing at a rapid pace, if you thrive wearing a ton of hats, love a great checklist, get excited about trade shows, love pie, and want to be an active leadership voice in building our brand, this is for you.

This is an excellent growth role for a marketer who wants to get broader general management leadership experience.

• Lead strategic review of Branded Willamette Valley Pie product portfolio
• Lead the brand go-to-market strategy to increase trial, drive growth and increase velocity.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (events, email campaigns, web pages and promotional material)
• Create and champion bold ideas that will unlock the potential of the W.V. Pie brand.
• Lead planning and execution of corporate events, trade shows, grassroots activations including logistics for events.
• Oversee sponsorship and partnership activations from contract to post-event recap.
• Manage new product development timelines and checklists to ensure successful launches.
• Develop and lead internal and external teams to develop assets and collateral that will bring the brand to life (packaging, marketing collateral, POS, influencer/digital/social media assets)
• Partner with the Sales team to develop compelling selling stories for sales meetings- both brand and Private Label offerings
• Leverage data analytics and monitor market performance (pricing changes, new products and features)
• Deploy successful marketing campaigns and own the implementation from ideation to execution.
• Produce valuable and engaging content for our website and social media channels that attracts and converts our target groups
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds.
• Measure and report on the performance of marketing campaigns.
• Lead consumer research efforts to understand and define the Voice-of-the-Customer.

• Bachelor’s Degree in Marketing or related field (experience in lieu of degree accepted).
• 4+ years of marketing experience, including events, trade shows, and/or in-store demos.
• CPG, grocery, or…