Product Specialist

Job Title

Sales Product Specialist

Sales

Sales Managers/Assistant Sales Managers/General Sales Manager/General Manager

Non‑Exempt

None

This position sells automobiles by understanding and demonstrating characteristics, capabilities, and features; developing and qualifying buyers; closing sales, and follows up with customers. Must present a professional appearance.

• Understands automobiles by studying characteristics, capabilities, and features; comparing and contrasting competitive models; inspecting automobiles.
• Develops buyers by maintaining rapport with previous customers; suggesting trade‑ins; meeting prospects at community activities; greeting drop‑ins; responding to inquiries; recommending sales campaigns and promotions.
• Qualifies buyers by understanding buyer's requirements and interests; matching requirements and interests to various models; building rapport.
• Demonstrates automobiles by explaining characteristics, capabilities, and features; taking drives; explaining warranties and services.
• Closes sales by overcoming objections; asking for sales; negotiating price; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing; collects payment; delivers automobile.
• Provides sales management information by completing reports.
• Updates job knowledge by participating in educational opportunities; reading professional publications.
• Enhances dealership reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Performs other duties as assigned by management.
• Make follow‑up phone calls to customers to ensure complete satisfaction.
• Discuss during customer follow‑up calls the importance of responding to CSI surveys.
• Must maintain 90‑day rolling average of 8 cars per month.
• Bring all customer concerns and complaints to the attention of the Sales Managers.
• Remains knowledgeable of new products, features, accessories, processes, etc.
• Answer inbound Sales phone calls throughout the day & redirects them if necessary.
• Attends meetings and training sessions as scheduled.
• Follow policies and procedures as set forth in Employee Handbook.
• Must have the ability to report for work on time, follow directions, interact effectively with co‑workers, understand and follow rules and procedures and accept constructive criticism.
• Must use all company data bases and software according to company trained process and procedures.

• Possess understanding and knowledge of equity and values, automobile depreciation, and local, state and federal laws that guide automobile industry.
• Must be excellent at communicating information to visitors and inquirers.
• Possess good dress sense that portrays neat and smart personality.
• Must be able to sell minimum quota according to dealership standards.
• Must be aggressive in selling; and possess a positive attitude.
• Must be able to work extended hours, evenings, holidays and weekends.
• Must demonstrate the ability to read, write and communicate the English language.
• Valid Driver’s License and proof of insurance are required.
• Must have a valid California Sales License.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

High school diploma or general education degree (GED); or one to three months’ related experience and/or training; or equivalent combination of education and experience.

Ability to communicate orally or in written form effectively with co‑workers, potential and current clients, Ability to read, analyze and interpret written and verbal instructions in the English Language, with a time duration of 5 days a week 8‑10 hours per day. Ability to write routine reports and correspondence, including writing grammatically correct emails and text messages in the English Language, with a time duration of 5 days a week 8‑10 hours per day.

Ability to effectively present information and respond to questions from managers, clients, and customers in the English Language, with a time duration…