Commerce Executive

About Us

Started as a retail event organizer since 2013, we are now expanding from retail event activation into live commerce, building a new revenue channel on Tik Tok Shop, with Shopee and other social commerce platforms layered in progressively. We are looking for a hands-on live commerce specialist to kick-start this new function and turn our curated vendor product range into a fully running stream-selling business.

The Live Commerce Specialist is the driving force behind our live-selling function, with Tik Tok as the primary platform, followed by Shopee and other social commerce channels as they are layered in. This role suits someone with an ownership mindset who wants to build live commerce from the ground up: sourcing and managing the right hosts, creators, and influencers, curating suitable vendor products for streaming, and running the sessions that turn viewers into buyers.

This role will play a key part in kick-starting and building up our live commerce function, starting with Tik Tok before expanding to Shopee and other platforms as performance and readiness allow. Live sessions may be operated from our Kaki Bukit office, client sites, warehouses, remote host setups, and occasionally overseas depending on campaign needs.

• Source, onboard, and manage the right live commerce hosts, creators, and influencers across full-time, part-time, freelance, and affiliate models, including briefing and performance follow-up.
• Actively curate which vendor products are suitable to test live, screening for visual appeal, price point, demo-ability, and trend potential, and feed performance signals back to the Founder to guide vendor conversations.
• Plan, schedule, and run live-selling sessions on Tik Tok Shop end-to-end, including livestream setup, promotions, and host coaching for stronger conversion.
• Design simple "shoppertainment" formats for live sessions (e.g., mini-games, mystery bundles, flash-discount reveals) so streams feel engaging rather than purely transactional.
• Monitor and respond to live comments in real-time, coordinating with the host to keep viewers engaged and drive conversions.
• Track key live-selling metrics such as GMV, conversion rate, average order value (AOV), and host/creator performance to guide session planning.
• Stay updated on Tik Tok trends, platform features, and competitor livestream activities to keep session formats fresh and competitive.
• Prepare post-session performance summaries (GMV, conversion, standout products, host performance) to inform the next session's product mix and format.
• Extend proven live-selling formats to Shopee and other suitable social commerce platforms once Tik Tok operations and performance are stable.
• Set up and troubleshoot basic live-stream equipment (camera, lighting, audio, connectivity) to keep sessions running smoothly.
• Coordinate product seeding and sample management with vendors ahead of live sessions.
• Coordinate product inventory and stock availability with vendors and internal teams ahead of and during live sessions, ensuring accurate stock visibility to avoid overselling or last-minute gaps.
• Prepare sold items for dispatch, including packing and preparing airway bills/shipping documents, so fulfilment partners can pick up promptly - with next-day fulfilment as the baseline and same-day delivery activated selectively for suitable products or campaigns once operations are stable.

• 2-4 years of experience in Tik Tok Shop, Shopee, Lazada, or similar live-commerce/marketplace operations, including hands-on work with livestream selling or creator/host coordination.
• Hands-on Tik Tok Shop experience is strongly preferred.
• Hands-on familiarity with Tik Tok Shop Seller Center; comfortable picking…