Sales Community Engagement Developer - Intern SG

Dedicated Subject Matter Expert (SME) role to drive IBM Bob’s presence across developer communities (such as Git Hub, Stack Overflow, Reddit, Discord, Hacker News, Linked In) and startup communities through organic engagement, content creation, influencer activation, and IBM Brand presence at workshops.

Our key intent for community engagement is to get customers to try IBM Bob and then purchase it via eCommerce, along with other focus eCommerce products such as SPSS, MaaS
360, Aspera, etc.

The person will be directly accountable for community reach, engagement quality, and trial conversions across ASEAN and ANZ.

• Monitor key communities and initiate and sustain meaningful technical conversations around AI‑assisted SDLC workflows, post high‑quality posts each week, activate influencers, and pass community inquiries to appropriate teams.
• Create and post content across the different developer communities.
• Build a strong rapport with community moderators and influencers to amplify reach and credibility.
• Identify and onboard influencers, design exclusive benefits programs, cultivate micro‑influencers that drive trial conversions, and conduct AMA (Ask Me Anything) sessions.
• Participate in discussions, resolve queries emerging through other platforms, and drive engagement beyond brand promotion.
• Work with in‑country developer relations to ensure coverage across the most important platforms.
• Through engagement with startup communities, connect with startup founders, CTOs, and developer teams to position IBM Bob as a productivity multiplier.
• Build partnerships with incubators and accelerators.
• Collaborate with Developer Relations and Country Marketing to drive Bob adoption through curating and participating in workshops, hackathons, demo days run by these startup platforms.
• Conduct weekly performance analysis, identify top‑performing communities, track conversion rates and engagement metrics, and reallocate resources based on data‑driven insights.
• Deliver comprehensive monthly KPI reporting, track influencer impact and ROI, measure event performance against targets, and present findings in quarterly business reviews to leadership.

Bachelor’s Degree

• Deep familiarity with developer communities and content channels (Git Hub, Linked In, Discord, Reddit, Stack Overflow) to design and distribute engaging assets such as posts, threads, newsletters, and campaigns that resonate with technical audiences.
• Ability to translate technical topics into engaging content assets (blogs, infographics, videos, webinars) that drive interaction while maintaining credibility with software developers.
• Experience with community engagement strategies and lifecycle management including onboarding, nurturing, activating, and retaining developer audiences such as subject matter experts and influencers across external platforms.
• Proficiency in analytics and performance tracking tools to measure engagement (CTR, participation, conversions), optimize campaigns, and continuously refine content strategies.
• Strong stakeholder collaboration and program management skills to coordinate with recruiting, marketing, and technical teams to align messaging and branding across community initiatives.

• Engineering graduate or final‑year candidate with good knowledge of coding.

IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.