Senior UX Designer

Senior UX Designer @ ExpressVPNBack to all roles

Senior UX Designer Job details

Department Singapore Full -time

Reports to:

UX Design Manager Working Arrangement:
Hybrid Employment:
Full Time

Location:

Singapore###
** Role Highlights
** Are you a
** Senior UX Designer with a focus on CRO and Growth Design
** who thrives on creating data-driven, conversion-optimized digital experiences?

Our team designs experiences that engage, convert, and delight users while advancing our mission to make the internet more private and secure. Guided by experimentation, data, and collaboration, we craft thoughtful, performance-focused user journeys that make a measurable impact.###
** Job Responsibilities
** As a Senior UX/CRO Designer, you will:
* ** Lead conversion-driven design**:
Create and optimize marketing and landing pages that deliver high engagement and measurable improvements in conversion rates.
* ** Own top-of-funnel and conversion-critical touchpoints**: landing pages, onboarding flows, and campaign experiments — with a focus on measurable performance outcomes.
* ** Design and execute A/B tests**:
Develop hypotheses, create test variants, and analyze performance to validate UX and conversion insights.
* ** Create well-converting user experiences for the web**:
Apply strong understanding of visual hierarchy, information architecture, and consumer psychology to design seamless user journeys.
* ** Collaborate cross-functionally**:
Work closely with product, marketing, engineering, analytics, affiliate, and content teams to align design solutions with both user needs and business objectives.
* ** Design and review user journeys for partner websites**:
Provide design guidance, feedback, and annotations to optimize affiliate and third-party experiences.
* ** Understand our users and competitors**:
Maintain a deep understanding of our customers’ motivations and market context to inform design decisions that balance user experience with commercial goals.
* ** Produce high-quality UX deliverables**:
Create detailed mockups, flows, and presentations to communicate design intent and secure stakeholder alignment.
* ** Manage and evolve the design system**:
Ensure design consistency across components, tokens, and documentation, while supporting requests from the broader design and development teams.
* ** Continuously improve the website experience**:
Identify user pain points, propose solutions, and measure the impact of design improvements.
* ** Use AI tools to accelerate
** prototyping, personalization, and experiment validation — and help establish best practices across the team.###
** Role Requirements
*
* Qualification:

* Proven experience in
** conversion-focused UX and web design**, preferably for marketing, product, or e-commerce experiences that drive measurable business outcomes
* Strong understanding of
** visual hierarchy, typography, color, and composition
** to create designs that are both beautiful and high-performing
* Expertise in
** A/B testing**, experiment design, and UX optimization workflows
* Skilled in creating
** effective UX documentation**—including wireframes, mockups, prototypes, and flows—to communicate design intent clearly
* Experienced working
** cross-functionally
** with marketers, engineers, content strategists, and product managers to align user experience with business goals
* Hands-on experience
** managing or contributing to design systems**, ensuring consistency across components and tokens
* Strong understanding of
** UX psychology, growth experimentation**, and
** conversion optimization principles**, applying user behavior insights to drive engagement and retention
* ** A portfolio that demonstrates high-quality UX, CRO, and Growth Design work**—with clear evidence of impact on business metrics such as conversion, retention, or lifetime value
* Proficiency in
** Figma
* * and familiarity with tools like Adobe Creative Suite, Framer, or similar

Attributes:
* ** Strategic and analytical:
** You approach design challenges with a data-informed mindset and a focus on outcomes
* ** Proactive and adaptable:
** You thrive in fast-paced environments, balancing multiple projects without sacrificing quality
* **…