Head of Marketing

Head of Marketing

We are seeking an experienced and commercially driven Head of Marketing to lead Furen International School’s marketing and student recruitment initiatives. This role is responsible for driving the commercial success of the Marketing Department, developing new business opportunities, building and maintaining relationships with existing and prospective stakeholders, and overseeing the performance and development of the marketing team. The successful candidate will work closely with school management and internal stakeholders to strengthen student recruitment, improve departmental operations, enhance marketing and sales processes, and support the school’s overall growth.

• Lead and manage the Marketing Department, with commercial success as the primary responsibility and academic success as a secondary responsibility.
• Develop and implement strategies to drive student recruitment, revenue generation, business development, and the school’s overall growth objectives.
• Identify and develop new business opportunities while building and maintaining strong relationships with education agents, partners, and other key stakeholders.
• Oversee education agent and admissions-related processes, ensuring effective coordination, accurate documentation, and timely follow-up.
• Streamline and improve departmental workflows, processes, and operating procedures to enhance efficiency, consistency, and accountability.
• Lead, supervise, and develop Marketing Department staff, including monitoring performance, providing guidance, and supporting staff development.
• Develop and oversee the school’s marketing and promotional strategy across relevant channels to enhance brand visibility and support student recruitment.
• Oversee digital marketing, social media, marketing content, communications, and promotional materials to ensure effective execution and alignment with the school’s objectives and brand.
• Monitor marketing and content performance, using relevant data and stakeholder feedback to identify opportunities for improvement.
• Oversee and continuously improve sales processes and systems, including CRM processes and rules, to enhance sales operations, transparency, and coordination among sales staff.
• Monitor sales activities and address operational issues or disputes where required.
• Review departmental performance and prepare relevant reports and updates for school management.
• Work closely with school management and other departments to coordinate marketing, student recruitment, admissions, sales, and related activities.
• Ensure departmental activities comply with applicable school policies, Edu Trust requirements, and other relevant guidelines.
• Perform any other duties or ad-hoc projects as assigned by the immediate supervisor or school management..

• Degree in Marketing, Business, Communications, Education, or a related discipline.
• Relevant experience in student recruitment, education marketing, sales, business development, or a related field is preferred.
• Prior supervisory or managerial experience, with the ability to lead and develop a team in a fast-paced environment is preferred.
• Strong commercial awareness and business development capabilities, with experience managing relationships with education agents and external partners.
• Excellent written and verbal communication, interpersonal, and stakeholder management skills.
• Strong organisational, problem-solving, and analytical skills, with the ability to manage multiple priorities, monitor performance, and identify areas for improvement.
• Proficient in Microsoft Office applications and relevant marketing, sales, or CRM systems.