APJ Marketing Communications Manager

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We are looking for a committed and experienced Corporate Communications Manager, APJ to be based in our APJ office. This position will report to the Head of business management, Radiation Oncology Solutions, Asia Pacific Japan and India (APJ). The role will cover the Asia Pacific Japan region.

Position Summary

We are looking for a committed and experienced APJ Marketing Communications Manager to be based in our APJ office. This position will report to the Head of Public Affairs and Marketing Communications, Asia Pacific Japan (APJ). The role will cover the Asia Pacific Japan region.

Location(s):
Singapore, Bangkok, India

• Developing and driving communication strategies with a long‑term view on the business needs and patient-centric solutions, building and strengthening the Varian and Siemens Healthineers’ brand and its role in healthcare among media, customers, patient bodies, KOLs, and institutions.
• Partnering with key commercial teams and Varian’s global communications community to drive communication strategies with a long‑term view on business needs and patient‑centric solutions.
• Reaching key audiences through proactive, integrated, and impactful communication, offering innovative communication ideas to bolster corporate reputation.
• Leveraging traditional media relations, launching integrated campaigns, supporting the company’s advocacy efforts, and enhancing Varian’s digital outreach to drive clinician adoption of medical value solutions.

• Provide direction and leadership to the APJ team to plan and deliver integrated communications strategies, communication planning, measurement and campaigns that engage and align stakeholders including employees, the public, media, government and customers across the region.
• Serve as the Communications Business Partner to the Head of Business Management for all business across APJ and counsel on his/her leadership communication and external engagement including at industry forums.
• Align Communications strategy, goals, and objectives with overall business priorities basing plans on thorough audience and topic research to facilitate tailored message and content design, as well as targeted delivery to relevant audiences using paid, earned and owned media.
• Translate business and access goals into relevant projects and initiatives supported by careful planning and concrete measurements, allowing Varian to be seen as a partner of choice by customers and non‑governmental / funding partners.
• Develop integrated and holistic communications that help build, shape and protect the reputation and brand of Varian in alignment with Siemens Healthineers’ Group Communications.
• Partner the business marketing team and product marketing team in APJ and the zones to develop and drive the medical communication strategy for clinician groups, including KOLs, rising stars, and mass clinicians.
• Develop strategies to drive Varian’s clinical thought leadership by leveraging existing industry platforms such as FASTRO and THASTRO, facilitating collaborations with key associations and recommending initiatives to boost high‑impact engagement.
• Identify story ideas and opportunities to strengthen thought leadership positioning both internally and externally.
• Oversee agencies and partners to produce testimonials, communication aids, and events, aligning with Varian’s strategic goals.

• Lead and develop a small team of communication specialists.
• Provide training, mentoring, and coaching, conducting performance reviews, participating in goal setting and goal attainment, and having active development plans for self and team.
• Develop training plans for team members to ensure they are trained and knowledgeable on the systems and…