Cluster Marketing Communications Executive ( Sentosa)

Company Description

Every Sofitel Heartist is a brand ambassador who embodies Sofitel’s values and represents the brand with pride and professionalism at all times. Through meaningful relationships, personalised service and genuine care, each Heartist contributes to delivering an exceptional guest experience while showcasing Sofitel’s distinctive French zest and excellence.

Every Sofitel Heartist is a brand ambassador who embodies Sofitel’s values and represents the brand with pride and professionalism at all times. Through meaningful relationships, personalised service and genuine care, each Heartist contributes to delivering an exceptional guest experience while showcasing Sofitel’s distinctive French zest and excellence.

• Support the development and management of the resort’s annual Marketing Communications budget, ensuring alignment with the approved marketing plan and the establishment of measurable action plans and performance indicators.
• Assist in developing and executing proactive advertising and communications plans across print, digital and social media channels to strengthen brand awareness and achieve agreed monthly KPIs within the approved budget.
• Draft press releases, media pitches, fact sheets and other public relations materials as required.
• Coordinate media, influencer and social media stay requests, including itineraries, internal arrangements and post-stay follow-up.
• Maintain accurate and up-to-date media, influencer and business partner databases.
• Monitor and track the resort’s publicity across print, digital and social media platforms, and evaluate the quality and reach of media coverage.
• Support the development of sponsor ships and strategic partnerships with relevant organisations and local market partners to expand the resort’s reach and access to target audiences.
• Maintain and update the resort’s brand website, ensuring that content is accurate, engaging, current and aligned with brand positioning and guidelines.
• Identify opportunities to enhance the resort’s online visibility, market penetration and brand awareness across local and international markets.

• Assist in developing and implementing social media strategies, content calendars and marketing campaigns across Facebook, Instagram, Linked In and other relevant platforms.
• Create engaging, platform-appropriate content that reflects the resort’s brand identity, strengthens brand awareness and drives audience engagement.
• Identify and engage suitable influencers, content creators and key opinion leaders in priority markets whose profiles and audiences are aligned with the brand.
• Monitor social media channels and engage with followers by responding to comments, messages and enquiries accurately and promptly.
• Monitor emerging social media trends, platform developments and competitor activities, and recommend relevant content opportunities.
• Use analytical tools such as Google Analytics, Local Measure, Meta Business Suite and other platform insights to monitor and evaluate monthly performance.
• Prepare regular social media performance reports and recommend actions to improve reach, engagement, conversion and overall content effectiveness.

• Assist in the development and production of marketing collateral, advertising materials and promotional content for Food and Beverage, Sales, Weddings, Spa, Rooms and Resort activities, in line with the annual Marketing Communications plan.
• Capture high-quality photography and videography content for marketing campaigns, social media, digital advertising, public relations and…