Marketing and Community Specialist; Gaming

About the role

In this role, you will lead the marketing operations, campaign rollouts, user operations, community management, and digital communication strategies tailored for gaming products in Western markets (Europe & US). By executing impactful content strategies, maximizing channel reach, driving creator partnerships, and utilizing data-driven optimization, you will continuously expand our user base and enhance operational effectiveness in target markets. We are looking for a professional who possesses deep market insight, an authentic player-first perspective, strong project management skills, and the agility to collaborate seamlessly across global teams.

• Lead comprehensive market operations for gaming products in Europe and the US, orchestrating product rollouts, user engagement strategies, community building, and digital promotions.

• Formulate and execute international publishing strategies aligned with critical milestones (version updates, playtests, official launches, and live-ops events) to effectively drive pre-registration, exposure, conversion, retention, and win-back phases.

• Drive content marketing initiatives, including copywriting, short-form video scripts, community posts, patch notes, developer diaries, and event-related messaging.

• Manage and optimize official brand and community channels across global platforms, including Discord, Reddit, X (Twitter), Tik Tok, You Tube, Instagram, Facebook, and Steam Community, taking ownership of content planning, scheduling, engagement, and performance reviews.

• Nurture player communities, track user feedback, monitor sentiment, and manage relations with core players, ensuring critical user insights are systematically synchronized with internal product, R&D, and publishing teams.

• Monitor core performance metrics (such as impressions, engagement, conversion rates, community growth, active users, retention, and event participation) and dynamically adjust operational strategies based on data insights.

• Establish, scale, and maintain relationships with global KOLs, streamers, content creators, media outlets, and community partners; drive collaboration, content co-creation, execution tracking, and ROI evaluation.

• Stay ahead of the curve by analyzing Western market competitors, player preferences, emerging platform trends, and viral content themes to deliver regular, actionable market insights and optimization proposals.

• 3-5 years of experience in gaming overseas marketing, live operations, user operations, publishing, or brand marketing.

• Proven track record of managing full-lifecycle projects in European and US markets is highly preferred.

• Deep understanding of Western gaming community ecosystems and the native playbooks of major social platforms, including Discord, Reddit, Steam, Tik Tok, You Tube, and X (Twitter).

• Hands-on experience directing end-to-end marketing campaigns around key milestones, including playtests, official launches, major version updates, and live events.

• A strong user-centric mindset paired with data analysis capabilities; able to diagnose issues from community feedback, sentiment shifts, and performance metrics to propose concrete, actionable optimization plans.

• Exceptional cross-functional collaboration and project management skills; results-oriented and capable of maintaining a clear rhythm across multiple teams and time zones.

• Highly familiar with influencer and media collaboration workflows; possessing existing relationships with global creators, gaming media, or experience managing external marketing agencies.

• A passionate gamer with a profound understanding of game design; able to synthesize gameplay mechanics, themes, monetization models, and user personas to build highly targeted regional operational strategies.