F&B Brand Executive

We are looking for a creative, commercially minded, and execution-focused Food Brand Executive to support the development and growth of our food brand. The Food Brand Executive will be responsible for translating the brand strategy into effective marketing campaigns, product launches, promotional activities, content, customer engagement, and in-store execution
. The role works closely with Operations, Product Development, Design, Sales, and external partners to ensure the brand remains relevant, consistent, and commercially successful. The ideal candidate combines food industry passion, marketing creativity, strong execution skills, and commercial awareness
.

The Food Brand Executive is responsible for turning the food brand's strategy into compelling customer experiences and commercially effective marketing activities.The role sits at the intersection of Brand × Product ×Marketing × Customer × Operations
, ensuring that every campaign, product launch, promotion, and customer touchpoint strengthens the brand while contributing to sustainable business growth.

• Support the development and execution of the brand strategy and annual brand plans.
• Ensure consistent brand positioning, identity, tone of voice, and customer experience across all touchpoints.
• Monitor market trends, competitor activities, consumer behaviour, and emerging food trends.
• Identify opportunities to strengthen brand awareness, customer engagement, and market positioning.
• Maintain brand guidelines and ensure all communications and materials are aligned with brand standards.
• Support brand health tracking and recommend initiatives to strengthen brand equity.

• Plan and execute integrated marketing campaigns to drive traffic, sales, and customer engagement.
• Develop promotional calendars covering seasonal campaigns, new product launches, festive periods, and key commercial occasions.
• Coordinate campaign execution across kiosks, social media, digital platforms, delivery channels, and other customer touchpoints.
• Work with Operations to ensure promotions are implemented accurately and consistently at store level.
• Monitor campaign performance and recommend improvements based on results.
• Coordinate with external agencies, designers, printers, influencers, and other marketing partners where required.

• Support the development and launch of new food and beverage products.
• Work closely with Operations and Product Development teams on product positioning, naming, packaging, pricing, and launch plans.
• Develop go-to-market plans for new products and limited-time offerings.
• Coordinate product photography, menu boards, promotional materials, and digital content.
• Monitor new product performance and gather customer feedback.
• Recommend product improvements or promotional strategies based on sales and customer insights.

• Manage and execute the brand's social media and digital content calendar.
• Develop engaging content ideas around products, promotions, brand stories, and customer experiences.
• Coordinate photography, videography, graphic design, and other content production.
• Monitor social media engagement, customer comments, reviews, and online sentiment.
• Support digital campaigns, paid media, and online promotions.
• Track digital performance and recommend improvements to increase reach and engagement.

• Gather customer feedback and identify changing customer preferences.
• Conduct basic market and competitor research.
• Monitor competitor pricing, promotions, new product launches, and marketing activities.
• Analyse customer behaviour, sales trends, and campaign performance.
• Translate insights into practical…