Marketing & Performance Executive

Morgan McKinley is partnering with a client to hire a Marketing & Performance Executive to bridge the gap between creative storytelling and data-driven marketing.

You will be responsible to develop creative concepts, share valuable insights to pitch, brief, and launch high-converting ad assets.

• Track and evaluate key metrics (CPM, CTR, conversion rates, CPP, ROAS, and spend) to measure creative efficiency.
• Move beyond simple reporting-diagnose the underlying reasons why specific ads succeed or fail.
• Develop new hooks, creative angles, and controlled variations based on campaign learnings.
• Brainstorm and build actionable creative briefs for static ads and short-form video content.
• Write clear, engaging ad copy, headlines, and email marketing content designed to convert.
• Monitor customer behavior, competitor strategies, creative trends, and the Meta Ad Library to source winning content formats.
• Partner effectively with designers, videographers, editors, and content creators to bring briefs to life.
• Upload, organize, and double-check marketing assets and campaign builds.
• Thoroughly review all creative and copy assets before publishing to ensure high standards.
• Maintain precise testing records, clear campaign notes, and provide concise daily start/end updates.

• Prior experience (or strong internships/projects) in digital marketing, creative strategy, paid social, or content marketing.
• Comfortable interpreting performance-marketing metrics and converting data into actionable creative direction.
• Excellent written English with a punchy, clear tone.
• Hands-on familiarity with Meta Ads Manager, Canva, and standard digital marketing software.
• A portfolio or work samples showing campaigns, ad creatives, copy, or marketing materials you personally contributed to.

Morgan McKinley Pte Ltd

Vivian Chin

EA Licence No: 11C5502

EAP Registration No: R