Content Producer, Commercial Content Marketing

Project Management and Creative Operations

• Manage production timelines and asset pipelines for client content campaigns from inception to execution
• Develop clear, actionable briefs for the internal creative team to ensure timely and high-quality delivery of all campaign assets

• Storyboard, shoot, and edit engaging short-form social videos optimised for performance, conversion, and platform-specific goals
• Stay abreast of digital trends to implement effective hooks and clear CTAs that drive audience behaviour

• Craft high-converting copy for digital traffic banners aimed at maximising CTR
• Write compelling social media captions tailored to the distinct audiences of Facebook, Instagram, Tik Tok, and Telegram, balancing reach with conversion intent

• Oversee and manage the daily operations of the Hardware Zone Deals Telegram channel, sourcing compelling shopping deals that drive clicks and conversions
• Manage the weekly curation and maintenance of shoppable content carousels and ecommerce widgets across SPH Media network titles

• Track and compile monthly performance reports for the HWZ Deals Telegram channel and ecommerce widgets to monitor engagement and revenue trends
• Work closely with the performance marketing team to aggregate data and contribute to post-campaign reports, providing creative insights based on asset performance